Saturday, October 17, 2009
ATTN: Instructor Megan
DEXTER: Syringe headline change
My kill. My______.
- desire
- hunger
- crave
- fix
(I'm leaning towards fix because of the "drug" look of the image.
Are any of these fitting better?
CUBE- Liz, Ben, Kodai
This is the copy re-written for one of the pages of the micro site.
Welcome humor lovers,
By now it's pretty clear that most people will do just about anything to get on camera. With that in mind, we took a big chance. Hidden cameras were placed in several cities across the country, in the name of entertainment. Regular consumers joined together to form an enjoyable extravaganza. We want to know what you think. Vote for your favorite "performer" and rate their originality.
Let's get started.
Just something to share
Milkquarious.com
It's super funny. You should really check it out.
It's a great minisite, great viral video and they have production information
LIZ - DEXTER COPY FEEDBACK
This is the copy you posted previously:
Print Ads
Print Ads
Blood Slide Headline: My victim. My trophy.
Saran Wrap Headline: My victim. My spoils.
Syringe Headline: My victim. My object.
Also, My victim. My.........
kill
code
game
aim
kill
prey
intent
I vote on changing the syringe one to something that relates more closely with the image, like you did with the saran wrap and 'spoils' in the headline. 'Aim' is the closest that you had posted, but it seems like it could be stronger. Can't wait to see what you come up with.
I vote on changing the syringe one to something that relates more closely with the image, like you did with the saran wrap and 'spoils' in the headline. 'Aim' is the closest that you had posted, but it seems like it could be stronger. Can't wait to see what you come up with.
Friday, October 16, 2009
busch gardens josie patty tim





hello boys and girls. I found hi-res photos of an actual Busch Gardens ride that we can use for the print/signs. Here is just a rough mock up for the signs. I am thinking of ditching the white box element, it seemed like a good idea at the time. Also, trying to work with the mood. Also, Tim, if you can come up with a line that works with that environment one, since it is a carousel, I decided a turning point in the roller coaster only seemed appropriate. I know you had previously come up with other lines, but I somehow have lost them. Sigh.
As for the two "thrill" headlines, I think the first picture works the best, as it was actually taken when the rider was upside down on a turn. I wasn't sure if that was too understand..
Anyways! Let me know. Sunday in the lab, Patty? Since neither of us made it today, ha.
Laura, Scott and Mei Kim Six Flag
Hi, we are coming up with more banner ideas for Six Flag
The first one is banner showing a water ride in Six Flags. As soon as the roller coaster hit the water, it splashes out and cover the whole monitor screen.
The second one is where the entire website move along with the rollercoaster ride. Where when it spin, the whole website spin along with it.



The first one is banner showing a water ride in Six Flags. As soon as the roller coaster hit the water, it splashes out and cover the whole monitor screen.
The second one is where the entire website move along with the rollercoaster ride. Where when it spin, the whole website spin along with it.




Thursday, October 15, 2009
HOMEWORK
Creatives:
1. Marker and/or computer comps for Six Flags/Busch Gardens
2. Marker and/or computer comps for Attune/Lära Bars
3. Marker and/or computer comps for Nooka
If you have changes on your CUBE, Dexter/True Blood, Sharks, continue working on it. You can post work-in-progress creatives here in the blog for comments/feedbacks from us/account planners.
Planners
1. Continue helping your group members about all ongoing projects.
2. Can you please email us the list we are asking for, ASAP.
Lines for Dexter
Ok, here are some lines we came up to work with the red and black art direction that we showed in class:
For fitting room:
"You can't hide
behind closed doors."
For bathroom:
"You can't wash away guilt."
For trash can:
"You can't hide the messes made."
For dry cleaner bag:
"You can't remove some stains."
NOOKA BEN AND PATTY
Wednesday, October 14, 2009
Couple Ideas for Attune
Attune ideas:
1. "You won't miss out on anything important anymore."
This idea is about showing how you may miss out on something important like the last 5 minutes of a t.v. show finale or maybe miss hearing your baby's first words because you had to go to the bathroom. Still working on executions but this is just the main idea.
2. “Celebrate.”
This idea would show how your tummy is upset when you eat the wrong kinds of food but when you eat Attune your tummy acts like you are having a celebaration. Visual would be illustrations of parties going on in the inside of your belly. Different foods would count as the different parties happening inside the belly.
1. "You won't miss out on anything important anymore."
This idea is about showing how you may miss out on something important like the last 5 minutes of a t.v. show finale or maybe miss hearing your baby's first words because you had to go to the bathroom. Still working on executions but this is just the main idea.
2. “Celebrate.”
This idea would show how your tummy is upset when you eat the wrong kinds of food but when you eat Attune your tummy acts like you are having a celebaration. Visual would be illustrations of parties going on in the inside of your belly. Different foods would count as the different parties happening inside the belly.
ATTN ATTUNE: Vicky, Dan, Taiyo, Ben
I hope I didn't forget a group member or spell anyone's name wrong. Sorry if I did.
Anyway, I have not heard from you guys or have seen any comps for Attune. What's the deal?
I'm hoping you are creating awesome concepts and that's why you haven't email, posted, or texted me.
Anyway, I have not heard from you guys or have seen any comps for Attune. What's the deal?
I'm hoping you are creating awesome concepts and that's why you haven't email, posted, or texted me.
dexter josie jackie billy liz
ATTN: RYAN
Hi, so since we haven't heard from Megan yet, we are having a bit of a conflict in the group on taglines.
Originally it was "The Killer's Signature" or "Killer's Signature" btu I think having "kill" and "killer" is repetitive.
- His signature is killer.
- His signature is killing.
- Method Killing.
- His method is marked.
- My method mark.
- The method mark.
- Method Mark.
I think we can make due without a tagline, since all the ads have such a strong visual, that leads to the headline, followed by the Dexter logo/CTA lockup, which acts as the tagline itself. Also, the way that it is placed in the campaign seems as if Dexter has signed it. Please advise !
Larabar: Josie- Patty
Larabar:
Sex angle:
- Unwrap a little extra stamina
- Stick some energy in your mouth.
- Try an estrogen free energy bar.
Flavors:
- As American as, well, Apple pie.
- We even cut off the crust for you. (PB&J)
- Sure, we’ve been inspired by other brands. (Tropical Fruit Tart) show a picture of an uber-gay guy in the Caribbean handing out Attune bars
Sins:
(This is a visual campaign... kinda)
1. Lust: picture a dude enviously staring at another guy sharing a bar with two ridiculously hot models.
2. Gluttony: Visual of a pile of wrappers and a pile of phone numbers.
3. Sloth: Visual, a guy sleeping. There is a clock reading 0515. A rock has been thrown through the window: tied to it is a Larabar and a note that reads, “Wake up Princess.” Through the broken window we see three guys with mountain bikes. There should also be a bike in the room.
Copy on these could simply be the Sin in bold text.
Josie-Patty Busch Gardens
Here is the original copy for this campaign:
1. By contrast, other rides are just transit.
2. The real thrill starts when you land
Tag: Feel the rush.
Tuesday, October 13, 2009
What's DUE this Thursday
This will determine your Midterm grades:
Creatives: No need to mount, just nice color print outs
1. Final comps for Nissan Cube
2. Final comps for Dexter/True Blood
3. Final comps for Sharks
4. Marker and/or computer comps for Six Flags/Busch Gardens
5. Marker and/or computer comps for Attune/Lara Bars
Planners
1. Final print copy of all the creative briefs (no electronic version will be accepted) based on the guidelines we requested:
-Dexter/True Blood
-Six Flags/Busch Gardens (including mood board, media planning)
2. Continue helping your group members about all ongoing projects.
Sharks -Lori
As a refresher, Ryan, you told me to replace the lines for my bus/caltrain ad and the billboard with a more competitive tone. The ambient to keep was “All the other teams are going down.” (posted with the flush mechanism at urinals)
I didn’t have a tag last last week but I considered adding one now to further play up my lines. I’d really like to add: “Opponents Welcome.” It works well to 99.9% of my lines below.
The Old Lines:
Caltrain ad → This season, we go for the kill.
Billboard → This season, hungry sharks write history.
The New Lines:
Their pride isn’t the only thing we’ll be hurting.
We’ll show you face-off alright.
They won’t even see what bit them.
We’re hungrier than ever.
Hungry Sharks don’t play well with others.
Predator’s don’t play well others.
There’s only enough room for one winner.
Too bad there is only one Stanley Cup.
Optimistic challengers are just cute.
Hopeful challengers are cute.
Revenge is sweet.
Payback can be sweet.
Revenge is such sweet sorrow.
We’ve got a few scores to settle.
Winning isn’t everything – to the losers.
Only losers say winning isn’t everything.
I have so much more but these are my faves here.
I didn’t have a tag last last week but I considered adding one now to further play up my lines. I’d really like to add: “Opponents Welcome.” It works well to 99.9% of my lines below.
The Old Lines:
Caltrain ad → This season, we go for the kill.
Billboard → This season, hungry sharks write history.
The New Lines:
Their pride isn’t the only thing we’ll be hurting.
We’ll show you face-off alright.
They won’t even see what bit them.
We’re hungrier than ever.
Hungry Sharks don’t play well with others.
Predator’s don’t play well others.
There’s only enough room for one winner.
Too bad there is only one Stanley Cup.
Optimistic challengers are just cute.
Hopeful challengers are cute.
Revenge is sweet.
Payback can be sweet.
Revenge is such sweet sorrow.
We’ve got a few scores to settle.
Winning isn’t everything – to the losers.
Only losers say winning isn’t everything.
I have so much more but these are my faves here.
larabar erica josie patty tim







As we had brainstormed last week, we have three campaigns we are working on, but here is the style of photography we would go for for the fruit. I think instead of using stock I'd rather shoot it ourselves, just to get the exact shot and feel we want. This is going off of the idea emphasizing the flavors of the Larabar, and focusing on the 7 (natural) ingredients. (7 words max). Another idea we had brainstormed was making food 'sexy' using smart copy. A third idea was based on the seven deadly sins. I can't really recall where we were going with that, I think Patty and Tim were the driving force on that one.
SInce we aren't able to use people or print/magazine (per Erica), we wanted to focus on the foods and the natural simplicity of them. We wanted to do outdoor, such as billboards, BART, bus/bus shelter, etc. Comps soon to come.
(don't freak out, Erica!)
busch josie patty tim

heres the modified coaster, still waiting on copy per Tim (as well as on LaraBar). Working on key shots for the vector shots right now... I will try and animate it by Thursday, if not, we will have the key shots done.
We still need lines for the following signs:
Arrival
Departure
Baggage Claim
Thanks. Patty, see you tomorrow in the lab?
sharks
LARABAR- Ericas group
Why have I not see anything from you guys yet?? I havent recieved any emails either? Whats going on? I gave you my contact info, I need to see what you guys have been up too!!
6 Flags Billy Kodai Lori

These are another idea from us.
1. This is our web banner. What you're going to see in this banner is the roller coaster itself. The riders will keep coming down and being replaced by other riders, and so... like they're riding the roller coaster.
2. This is our ambient. We want to put it on an escalator inside a shopping mall. We knew that our target is sororities and frats, but they go to mall too, and downtown shopping center such as bloomingdales and SF mall are two good places to get attention, why not? I go there every weekend. So on the escalator stairs, we put image of a roller coaster with the people who's riding it, their hands are up.
3. Last one, this is our print ad. What's showing here is the hat with the greek letter on it, a sunglasses, and an ipod with its earphone, hanging in the air, with the background of the blue sky. My idea is the experience of the rides in 6 flags, it is so fast and boost your adrenaline, since it's so fast, it makes you left your things while you're in the air.
We came up with some taglines:
1. Adrenaline Rush
2. Challenge the Fun
3. Be the Distinctive One
4. Heat up the Pride
5. Beat the Challenge
6. Prove Yourself
Billy Kodai & Lori 6 Flags

Kodai sent an e-mail to Ryan or Megan but he told me it's hard to understand, so i re draw it and post it here. Imagine the movie "Big Fish" and imagine their typeface, i want to make this word "Gear Up" as my Direct Mail, and two other words "Pride" (Print), and "Heat Up" (web banner). What's going to happen is, for example the "Gear Up", i'm going to make the roller coaster rail, as the word "Gear Up", and have the coaster running on the word, so the word itself is the roller coaster rail. For the banner, i'm gonna have the actual coaster really running on the word "Pride" and keep moving. The reason i pick these 3 words are because these words represent my target which are sororities and fraternities, i think these words boost their adrenaline to prove that they can take the 6 flags theme park.
We came up with some taglines:
1. Adrenaline Rush
2. Challenge the Fun
3. Be the Distinctive One
4. Heat up the Pride
5. Beat the Challenge
6. Prove Yourself
What do you think guys?
Thanks.





Okay, these are my Sharks idea.
1. It is a billboard. I want to put this in the freeway from Daly City to San Jose, approximately 5-10 miles from serramonte ctr. My idea for this one is something like the road sign that says "san francisco 25 miles".
2. This one, i don't know what to call it, but it's the thing you usually find in a theme park, sea world, etc. It's the player from SJ Sharks made of wood or fiber, with the hole on the face, so you can put your face and take a picture. I want to make this in the bus shelter.
3. It's a square mirror, can be on the side of the street, or maybe in Santana Row, considering the fanciness of the place. I put an SJ sharks jersey on the mirror, so when people look at the mirror, they see themselves on the jersey.
4. This one can be a print ad/ambient. I simply put the "SJ Sharks parking only" on the parking space there, my target is the fans, so i'm putting this in a fans bar or inside the stadium (parking place)
Let me know what do you think, thank you very much guys!!!
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