Friday, November 20, 2009

Dole Reversed


I kinda like the impact of the reflection a bit more.

accu chek josie








just playing with colors. Going to work on type and add cta (accu-chek.com) as well.

Mei Kim's Accu Chek





Here are my redo version. I make the background a lot simpler and I change all the Accu-Chek logo and icon to be consistence. I decided to make a cookie instead of a cake

zico josie



product shot reflections and color to the tag (matching the zico product)

busch josie patty tim







changed the two pictures, worked on the colors. on the third image I placed the coaster for relevance to the other

Homework

** BRING IN DIGITAL FILES FOR 3 APPROVED & FINALIZED CAMPAIGN.**
** ACCOUNT PLANNERS, TURN YOUR BRIEFS INTO A PDF/JPG.**

CREATIVES
1. Continue bringing in your work-in-progress campaigns for help/approval
2. Ila viral videos, bring in story boards (talenthouse.com)
3. Goggle design concepts (talenthouse.com)
**The Ila and Goggle creatives can be turned in for the finals. It won't count as 1 of your 3 campaigns, but there is no harm if you turn it in, it might give you extra credit and good addition to your book. These are one offs and you can turn them in as a one off. You can definitely branch these 2 assignments into integrated campaigns as well. For example, when you design the goggles, you can branch this out by integrating the look and feel to any media placement (t-shirt, posters, olympic venues, souvenirs). Remember, this will be featured during the winter olympics, this will be more of an integrated branded campaign. Art Directors: this is an easy campaign to design, and a good addition to your book, it's a big brand (Adidas).
4. Bring in a report about the top agencies on the state you were assigned (what kind of advertising they do, who are the clients, etc).

ACCOUNT PLANNERS
1. Create a brief for Royal Caribbean's Oasis of the Seas.
2. Bring in a report about the top agencies on the state you were assigned (what kind of advertising they do, who are the clients, etc).

**STAY TUNED & CHECK THE BLOG TO WHERE AND WHEN WE CAN MAKE UP THE CLASS AFTER THANKSGIVING**

Thursday, November 19, 2009

Taiyo Accu-Chek













Here are my fixed ones from class. Also tried adding the stock market site and the currency exchange site, do you think those work? I'll go shoot an ATM and a vending machine later on this week.

Wednesday, November 18, 2009

Syanne's Accu-chek

Accu-chek Tags for Syanne's simple touch of a finger campaign.

Fast, Easy, and Reliable
Quick and Easy
Quick and Easy Results
Simple and Reliable
Fast and Easy
Fast and Trustworthy Results
Quick Results you can Trust
Simple Results Fast
Simple Results Quick
Reliable Results Made Simple
Simple Reliable Results
Results made Simple
Reliable and Simple
Dependable Results Fast
Results Made Simple
Results Made Easy
Easy Results
Results Anytime
Fast and Easy Results
On-the-Go Results
Quick Results
Quick Reliable Results
Quick Reliable Results Everytime
Simple Touch, Simple Results
Simply touch for Results
Headache free results
Quick results
Reliable Simplicity
Love the Simplicity
Making life more simple
Stress Free Simplicity
Trustworthy Simplicity
Dependable and Simple
Dependable Simplicity
Easy Quick Results
Just a Simple Touch
Simply Reliable
Easy Reliable Results
Easy Immediate Results
Simple Results
Simple and Fast
Monitor More Simply
Monitoring Made Simple
As Easy as a Touch
One Touch Results
Dependable One Touch Results
Reliable One Touch Results
Easy One Touch Results
One Touch Simplicity

IZZE POMEGRANATE


heres a new color

Billy Simply Orange




Hi Ryan, my first one's already Pancake, now i'm looking for 2nd and 3rd. From these images, which one fits best? thanks.

Billy Kodai Lori Nooka



I re shoot the bench since you asked us to do that, this one is wooden an the format is portrait, not square like the previous one. I change the font to Aksidenz Grotesk as you asked, but personally I like the previous one better, but if you think this one fits best, that's okay =)

Monday, November 16, 2009

accu chek josie



larabar josie patty tim













This is what we turned in this morning. Just thought you'd like to see what we had.

true blood

I likr this image better than the crocodile

Accu-Chek

Here are my Accu-Chek,



trueblood





I like this direction much better

IZZE



Sunday, November 15, 2009





Are these better?