As we had brainstormed last week, we have three campaigns we are working on, but here is the style of photography we would go for for the fruit. I think instead of using stock I'd rather shoot it ourselves, just to get the exact shot and feel we want. This is going off of the idea emphasizing the flavors of the Larabar, and focusing on the 7 (natural) ingredients. (7 words max). Another idea we had brainstormed was making food 'sexy' using smart copy. A third idea was based on the seven deadly sins. I can't really recall where we were going with that, I think Patty and Tim were the driving force on that one.
SInce we aren't able to use people or print/magazine (per Erica), we wanted to focus on the foods and the natural simplicity of them. We wanted to do outdoor, such as billboards, BART, bus/bus shelter, etc. Comps soon to come.
(don't freak out, Erica!)
Can't wait to see the 1st rounds.
ReplyDeleteme? freak? never!... I have no idea what you mean, just make sure it's amazing!
ReplyDeleteIf you can think of an outstanding idea for print than I may be swayed to change my mind, I just want you guys to think outside the print genre
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