CUBE Vickie aND Kamil.

So once people scan the 2d barcodes wild posting, they're going to be taken to this website,

file:///Users/student/Downloads/renissancubecopy/NissanCube.html

the link to Nissan's website is broken, but it'll be fixed shortly.

Copy:

You were born digital. Heck, that's how you got here. You're a leader, a captain, the damn head honcho. You got all the latest doodads and whatchamacallits. Well chief, Nissan proudly presents the new Nissan Cube. Digitally advanced just like you.

YOU. You own the latest gizmos and gadgets. You have thingamabobs that people haven't even heard of. You're a digital pioneer; a shepherd to the digitally challenged. Well chief, Nissan proudly introduces the new Nissan Cube. Digitally advanced, just like yourself.

As for the copy, I have two different versions. Please let me know if it's the right direction so I can reword it. Thank you.

PATTY JOSIE TIM BUSCH GARDENS

This is a commercial spot.

josie jackie tim patty busch gardens

okay, here is a comp of the microsite. The idea we have for Busch Gardens is the sort of twisted family where the parents and kids are both distracted and come together at the theme park. These are also based on the images that Tim had previously posted. Thanks again, Tim, for your quick and hard work. The first splash page of the website is a classic family photo, happy faces, smiling, etc. in a nice vintage old school frame. ABove it says "The Classic Family Vacation." Enter into the /index page and the image is the family distracted, on cell phones, grumpy, etc. The headline is "The MODERN (this is in a stamp shape) Family Vacation".

On the left of the image are two icons, a beer icon and a roller coaster icon. Click and drag the beer to the children and a noise is made, as in, they are not old enough and are not allowed to drink. Drag it to the parents, and the image of the children fade, as the parents enjoying a beer fade in. This is the emphasize that there is beer at the amusement for parents to get away from their kids, while still enjoying a great day at the park.

Click and drag the roller coaster icon to the kids and there is an image of them with shocked faces, messy hair, having a great time. Same if you drag it to the parents, to emphasize that while the kids are't the only ones going on the ride. (Emphasizing family unity)

Above the images are links that lead to information, such as park info/history, attractions, tickets etc.

ATTN Jackie, Josie, Tim

Hi, I misplaced the brief and I'm not sure of the deadlines for the week. Jackie, if you can send me those. I believe the first submit is at six today for the three campaign ideas?

Tim, I also need your number and email, and Josie I need your email.

Ben Lori and Mei Kim True Blood

Sorry, here is another layout for the can spray

Ben Lori and Mei Kim True Blood (again)

here is the spray repellant. I know the perspective of the can is off but I just want to show you how it looks like in a can. We are thinking of actualy wrapping it on a real can :)

here is the copy if you cant read it

Name: Silver Ultra Guard

Vampire Repellent Spray



Advanced Formula

Lasts 12 hours

Enriched with Silver Nitrate

6 oz.

SHAKE WELL BEFORE USING

Safeguard yourself and your family against vampires with our advanced formula of Silver Ultra Guard Spray Repellent. Enriched with garlic and inert silver nitrate, it provides 12 hours of lasting protection. Our non-sticky formula has a discreet scent, detectable only by vampires that will make you unappealing to even the most ravenous vampires.

Directions for use: Spray on liberally every 12 hours for optimum protection. The proper use of vampire spray will reduce human injuries.

Contains: Silver nitrate, garlic concentrate, titanium dioxide, water, hydrocarbonate propellant, benzyl alcohol, and silver distillates.

Danger: Keep away from heat and flame. Do not puncture, incinerate, or store at temperatures above 125*F. KEEP OUT OF REACH OF CHILDREN.

Busch Gardens: Some photos to start

Ben Lori and Mei Kim True Blood

Hi, this is the digital version of our True Blood work, I hope Lori send you guys the copy, I am gonna put it here just in case



If you believe you have a vampire in your immediate area, one method of safety is to avoid contact by all means necessary. Stay calm and do not draw further attention to yourself. (3)



If possible, move away from suspected vampire in a casual manner, taking special care to control your movements. Do not run, as they find this behavior to be offensive. (4)

In the event, that an encounter with a vampire is unavoidable, please follow the steps below. (5)

When coming in contact with a vampire, do not panic. Be courteous and treat them as you would a fellow human. It is important to remember that not all vampires are harmful. (6)

Additional Safety Measures: (7) (list it with bullet points)

- When entering a highly populated vampire area, try to stay in large groups.

- Carry a Vampire Repellent containing a potent form of silver nitrate with you at all times

Josie Sharks

^This is the BART ticket idea, where the rider gets to score the point by placing their hockey puck/BART ticket through the ticket gate.




^This is the guerrilla idea, where a flash mob occurs at the airport when the speakers start playing the San Jose Sharks goal horn/traditional "HEY" song. A crowd of normal, business-attire individuals will pull out their helmets and start getting pumped and singing with the "HEY!" song. Here is the song:

http://www.youtube.com/watch?v=8zbDyi53a8M

Here is my third idea. An escalator, whether it is in BART, CalTrain, the airport, etc.






There are pucks on every single step, and then they go into the goalie box at the top of the escalator. Sorry it is upside down, I tried to take a picture as I was going up to it, but it turned out blurry and people behind me were quite angry.. haha.

Also, question about the text? You have to place it for natural readability, like words on the street, right? I just wanted to make sure I got it right.

HOMEWORK

- New Product: 3 campaigns (1 print, 1 web, 1 your choice) marker comps
- cube: finalize your campaign
- True Blood / Dexter: finalize your campaign
- Sharks: finalize your campaign

Planners - please email us all of your briefs to date so we can review.

Next idea is about showing the hockey props as a weapons. 

1. Hockey puck stickers placed to bathroom mirrors on teeth level. Headline: It knocks out more teeth than Tyson's fist. 

2. Hockey skate cutting through the billboard. Headline: The cause of more cuts than Jack the Ripper's knife.

3. Buss stop print showing Hockey stick with blood. Headline: Better bone breaker than angry English soccer fans.

Tagline: Unpunished Criminals.

SHARK IDEA

Okay, so these are my ideas, sorry for being so late. The 1st one is my guerilla idea. I want to put it in the Valley fair mall toilets. So the idea is to put a mini size goal post inside a men urinal so they can play with it, and at the wall in front of them, there's a poster with the SJ Sharks logo and the stanley cup. It says "No Boundaries"

The 2nd and the 3rd one is billboards. The idea is to make a big size colorado avalanche's and the anaheim ducks's logos, and the side of the billboards are cracking after get bitten by the Shark. the Headline says , This is How We Say "Hi"

Sharks Ideas

This idea is about San Jose Sharks vs Vampires. Lately a lot of books, TV shows and movies appeared about vampires. But San Jose Sharks fans are more interested in seeing true fights and real blood. So first idea - buss stop print, where u can see vampire tooth knocked out by a hockey stick. Next one would be a hockey puck hand out on the streets as a vampire weapon. And the billboard would show a fight of a Sharks Hockey player and a vampire. The tag-line: "True Blood Cravers"

So, my third idea was actually one of the first, but I didn't post the rough because it didnt look right. It is a Street Cleaner made to look like a Zamboni. ( Ice Resurfacer) What do you think?

Dexter Michelle, Taiyo, Kamil, Tim

Those are some of the images that are gonna be used in our Dexter campaign. Taiyo is going to put the copy on them. The print out I tried to keep similar in the direction as the current ads.

Josie sharks

So, it has been bugging me all week because I finally realized I just don't like my idea, and when I went to execute them, it didn't turn out at all how I had hoped. I was stuck, so basically, I am starting over. A little late, I know, but here are my new ideas.



This first outdoor idea is to have Caltrain tickets (and/or BART) with the pucks on them, and as they insert into the ticket slot, the gate itself has a goalie net graphic on top. As the rider walks through, they read it as "GOAL!" and the ticket pops up. Followed by, "October 1st. Get Back into the Action," and lastly at the top, "SAN JOSE SHARKS."

My guerrilla idea is having a flash mob type of deal in the Caltrain and/or San Jose airport, where all of a sudden whatever commotion is going on, stops, as the San Jose goal horn plays. Followed by the traditional "HEY!" singing. Imagine people who don't seem like hockey fans, serious business men/women dressed in suits and ties, suddenly pull out hockey masks and start dancing around, yelling and singing "HEY!" along with the music. After the song is over, they throw their masks or take their masks off and resume to their previous activities, as if nothing happened. These masks also will have the SJ Sharks logo on it. Here is what I'm talking about:

http://www.youtube.com/watch?v=8zbDyi53a8M


Lastly, my second outdoor idea is to paint lines of the goalie box of the hockey rink onto the ground of the bus shelter. As the pay off, the bus will arrive and will have a silhouetted image of a hockey goalie on the doors. Above it, it will say "Get Back in to the Action. October 1st" And on the side, it will say "San Jose Sharks"

what up. here are some ideas for the copy that will be placed on our cubed areas

through out the city.

Dexter, Michelle, Taiyo, Kamil

Dexter.

- You say Crime, I say Punishment.

- Right and wrong is too subjective. I prefer dead and alive.

- Murder is like alcohol; an acquired taste but highly addictive.

- One good crime deserves another.

- Murder is such an ugly word. I prefer life extinguishing

- I just do what everyone wishes someone else would.

- What I do must be done. The fact that I enjoy it is just a bonus.

- If you love what you do, you will never work a day in your life.

- Balance sometimes requires shedding seven or so lbs

- Death is inevitable. I simply expedite that inevitability.

Law can get in its own way. I am the detour

Shark ideas.