Ben, Lori and Mei Kim True Blood

Hi again, this is another version of the spray can with the HBO LOGO
and new copy and font

Ben, Lori and Mei Kim True Blood

Here is the new copy for the spray can,
We make it a little funnier

Shake Well Before Using
Garlic and silver nitrate don’t mix properly so remember to always shake Bite Off Vampire Repellant before spraying it on aggressive vampires. If can is not shaken properly; there might be a 70% chance that it will explode onto the user instead of the vampire leaving him/her blind and defenseless. If buyer shakes the can five times, there would only be a 40% chance of that happening. If the buyer shakes anymore than five times, there might be a 90% chance that the can will explode. Literary.

Directions For Use
Bite Off Vampire Repellant may leave terrible stain on buyer’s clothing apparels not to mention a strong stench of garlic. It is advised that user should remove any garments before spraying themselves. Do remember that buyer’s skin may sting a little when Bite Off Vampire Repellant is applied. But for those who have sensitive skin, it may hurt so much that most buyers end up rolling in pain and agony. (Only 45% of our buyers’ complaint of such problems.) Bite Off Vampire Repellant will only last for 12 hours.

WARNING
THE PROPER USE OF VAMPIRE SHOULD REDUCE HUMAN INJURIES BUT IT IS NOT GUARNTEED. Results may vary. Remember to keep away from young children, aggressive old war veterans and friends’ who think spraying silver nitrate and garlic on other friend’s underwear is a funny thing to do.

CONTAINS
Silver nitrate, garlic concentrate, holy water, alcohol, silver distillates and a small hint of car freshener.

Ben. Lori and Mei Kim's group

Hi guys, I heard Megan said that we may need a third idea for our camping campaign for True Blood so we
did some more ideas.

The first one is a UV torch light where it shines to power of the sun towards unwanted vampire visitors.

The second one is a silver lining sleep bag so that you are fully protected when asleep in the woods.

The third and fourth idea are Holy Water Canteen just in case and Silver Swiss Knife

We have also a silver sleeping tent so that vampires can't even come into your cozy home.

Syanne and Mei Kim's Nooka idea

The main idea for this concept is that people of the future is bringing the watch to us. So we are showing some things that might be happening in the future. This first one is a print ad, where it shows a Chinese (or Hispanic) person as the President of the United States and he is wearing the Nooka watch. The second idea is a direct mail piece where we send an invitation letter with a picture of the Nooka watch wrapped around in old newspaper. But when the consumer unwrap the newspaper, they realize that it is dated 50 years to the future and the invitation asked them to visit the future of time which is Nooka.

The last idea is a micro site of a fake news called The Daily News where it talks about news happening 50 years from now. You can see hints of the watch in all of the news to relate back to the main idea.





The second main idea is that brief quotes that Nooka’s watches are for men on men and women on women. So we are playing with the fact that certain things will not look good on women and certain things should not exist in the men’s department. The first one is a print ad shows a woman with a rugged manly beard. This two works together where we put a urinal on the women’s bathroom and a tampons machine on the guy’s bathroom. Our copy can say that “something just doesn’t work for both genders. Nooka’ watches makes separately for two. The last idea is where we placed a men’s electronic shaver along with the women’s shaver.






We have an idea that Nooka shows how time move visually instead of you having to read it. So for the first idea, a sticker of the watch will be placed on the windows of the train. The bars on the watch itself will be cut out so that people could see the changing time from daylight to night. The next one is a billboard with the Nooka watch on it. Like the Bart train; you see time changes from evening to morning through the cut out of the bars. The last one is a giant sticker that will be placed on the office buildings with square windows.





Here is how a Nooka time piece look like

Erica, Tim, Billy and Kim Nissan Cube

Change certain things on the website but I didn't put the hotspot number under the description of the pictures because I dont want to give away free codes :)

Ben Lori and Mei Kim True Blood

Hi here are some changes for the repellant spray (which I think I left in the class >_<) and some fonts for the type.

Nooka Inspirations

Check this site for cool, modern and clean looks for Nooka.

http://www.thecoolhunter.com.au

ATTN: Art Directors

Here are inspirations for designing micro-sites.

www.cloudywithachanceofmeatballs.com
www.cubeclub-chemnitz.de
www.panelfly.com
www.muttink.com
www.luthierservices.com
www.optuswhalesong.com.au
thisbythem.com
www.menuiseriepl.ca

HOMEWORK

Next Week:

Creatives

1. Marker and/or computer comps for Six Flags/Busch Gardens

2. Marker and/or computer comps for Nooka

3. Vickie, Kamil and Dan: We need to see all of your campaigns in progress

Planners

1. Food industry creative brief (Megan and I will review this and will contact you if there are changes). 

In 2 Weeks (will determine your Midterm grades):

Creatives: No need to mount, just nice color print outs

1. Final comps for Nissan Cube

2. Final comps for Dexter/True Blood

3. Final comps for Sharks

Planners

1. Final print copy of all the creative briefs (no electronic version will be accepted) based on the guidelines we requested:

-Dexter/True Blood

-Six Flags/Busch Gardens (including mood board, media planning)

--------------------------------------------------------------

Creatives: Feel free to post any Cube, Dexter, True Blood and Sharks work in progress for feedback. 

Planners: Continue commenting on Cube, Dexter, True Blood and Sharks posts.

ATTN TIM BUSCH GARDENS

For the storyboard, I feel there would be a bigger punch if it was a conversation, instead of showing images of the roller coaster. Also, we can realistically film it. I was also thinking it could be a radio spot instead.

The basic copy I came up with is as follows. Can you create the script and I'll work the storyboards around it?

Woman: Remember that one time when you said 'I shouldn't be scared? That I shouldn't be nervous? That I should just calm down and let it take me?"

Child: Well yes, Mom. When we were waiting in line for { roller coaster }

Woman: You lied. Now go to your room.

Announcer: Busch Gardens- We dare you

Nooka Creative Brief - Go to 1st Link & Download for Class

http://www.oneclub.org/oc/college

http://www.nooka.com

Tim Josie Patty,

Microsite

It is a virtual ride, we can use videos of all the parks rides from the front seat. Would be kinda cool.

Tim Josie Patty,

Here is the comp for a TV ad for Busch Gardens.

SHARKS Patty

New design direction for Sharks. I'm still working on the guerilla concept.

cube Social Hotspot

O.k, so the copy is just about there, but there were a few minor tweeks. THe new online copy should read:

If you are here, you may have already arrived. By which we mean, you may have found one of our hotspots. So what the crap is a social hotspot? Well, a long time ago, before the Internet and cell phones, people did this crazy thing called, “hang out.” I know, it sounds far fetched, but it is true. People would literally gather in the same spot and talk face to face. They would joke and laugh out loud with their mouths and not their fingers through a three-letter text.

So in the spirit of our social forefathers, Nissan cube ‘s creators set out to rediscover some of the old hotspots and mark them like archeological finds. Chances are, you found one, and now, you can have the honor of repeating history; just hang out with your friends, take pictures and post them here for all the future cube enthusiasts to learn from. Together we can take our social lives back, and party like its 1985.

(On the main page)

Post your crazy adventures here. Together we can rediscover actual interaction. (On the upload page)

You’re getting warmer (On the wall one)

www.socialhotspot.com (On the actual spot)

Dexter Copy...again

You may want to try:

Next slide please.

or

New season: new slideshow

Dexter Copy...again

O.k. guys, once again, here is the Dexter copy.

There are the obvious ones which are:

You say crime, I say punishment.

One good crime deserves another.

New Season: new slides.

then there are is the new/revised:

Law is congested. I take the detour.

A perfect crime requires a flawless execution.

REMINDER - ADC SCREENING TONIGHT

Remember to attend the ADC screening at the Church building (on Post between Powell and Mason) tonight.

Busch gardens - Taiyo, Dan, Ben, Vickie

Since our target for busch gardens is older kids/teens and more modern alternative families, I was thinking of making the visuals like gig posters. The rides are the "band names" and each one will have elements of the rides.

I've seen quite a few teens at shows with their parents (sometimes standing separately but still, they're there together) so I think this could go strong with the right look and feel. 

The posters will have links to the micro site, where maybe some screaming sounds like at shows could come in the intro, and then the viewer will learn more about BG and everything they offer.

Let me know if this direction works and I can come up with more stuff.

(sorry i don't have a scanner)

busch gardens: josie patty & tim

Here is another version. I think this is better and more neutral than anything else so far. I'm still working on the typefaces, and I think the picture is what is killing the design. Maybe I'll make it vector as well, not sure yet. Also, Ryan, you mentioned something about avoiding centering everything, but I think that there is not enough information (tabs, other links) to have a completely other space for just that. Plus, my eye is naturally drawn to organizing things, so that definitely plays into it. I tried working with the extra space, but it looks funky. And I don't want it to be TOO full of information, since it is a micro-site, a supplement to the real site. I think centering it may be best.

Feedback is appreciated! :)

True Blood - Lori, Ben and Mei Kim

New Vampire Repellent Names * Sorry so long guys * I starred the ones I like but need your help. Thanks!

Ultra Shield/Ultra Guard
Fang Guard
Fangs Away
Fang Off
Fang Block
Garlic Block
Silver Shield
Silver Guard
Silver Defense
Silver Ultra Guard
Silver Guardian *
Silver Armor
Silver Body Guard
Silver Defender
Silver Block
Silver Fang Block
Silver Deterrent
Silver Restraint
Silver Off
Silver Safe
Silver Safety Shield
Silver Barricade
Silver Barrier
Silver Security
Vamp-proof Silver
Silver Venom
Silver Stop
Silver Invisible
Invisible Silver
Armed Silver
Silver Armor
Evade
Evasion
Shield
Vigilant
Silver Vigilance
Outsmart *
Hidden
Unseen
Fang Veil
Veiled
Vamp Veil
Furtive Human
Defile
Tarnish Human
Undercover *
Alert
Invulnerable
Covert
Deter
Diffuse
Diffusion
Stake
Silver stake
Liquid Stake *
Liquid Silver
Liquid Shield *
Fang Prevention
Bite Free
Silver Skin
Equipped Silver
Primed Silver
Silver Stealth
Silver Boundaries
Silver Safe Zone
Fang Proof Silver
Fang Block Silver
Fang Safe
Silver Kevlar *
Silver Mask
Silver Concealment
Concealed Silver
Fang Shield
Fang Shield Silver
Impervious Silver
Invincible Silver
Silver Sound
Silver Vigilance
Silver Aware
Silver Caution
Fang Caution
Superior Silver
Silver Assurance
Silver Assure
Silver Safe
Silver Watch
Silver Perimeter
Vampire Concealment
Vampire Kevlar *
Vampire Stop
Vampire Boundaries
Silver Escape
Silver Diversion
Tainted
Tainted Silver *
Silver Scout
Vampire Alert

ATTENTION: JACKIE, ERICA, TIM & PATTY

Hi, so as you know our stuff is technically due tomorrow night, but I work all day, go straight to class till 620pm, then the Clios till whenever. I am trying to work on the website now, but I am so utterly stuck. So far I have a too-old/traditional feel to it, stemming from an original idea of a scrapbook (which is also outdated). I originally did a scrapbook feel, but Patty said it felt too old-timey, so I changed that. I have received a lot of feedback, and I definitely appreciate it, but I need a little more construction, such as: what direction I could possibly go in, since this scrapbook/photo thing clearly isn't working. I guess my original idea was based off of family and memories, so naturally I went towards photos. Let me know, I have been staring at this thing for the last 2 days!

Matching Advertising to content. Why Try?

(michele)

check it out (video).

http://vimeo.com/6807836

DEXTER Taiyo Kamil Tim

Just wanted to check if the placement is ok now. I still need the copy.

DEXTER JOSIE JACKIE LIZ BILLY

Okay, so I know you guys said it was too uniform, but then I thought about it and this is the conclusion I came to. Since the idea of this glass is that it is being squished in between glass slides, why not actually do that? So, I did that and pulled this out of one of my images.. It still looks perfectly round, but there are some deformities in the "blood" itself.. So I don't know. I didn't want it to be like "splattered" and raised/3D just because Dexter is so meticulous that I wanted to portray his blood slide habit.. Definitely open to opinions, though. That is just my direction and reasoning behind it.



(Sorry, Taiyo!)








(photos: Damon Anderson)

THESE NEED COPYYYY. They are going to be billboards, on bus shelters, in BART. Will put in environment soon...

Also, note: Not sure why the images are all pixely and fuzzy, perhaps it is because it is in preview mode in InDesign, but they are huge RAW files, so it won't be that noisy.

redo of airport carrousel sketch

Busch gardens - Dan, Ben, Vickie, Taiyo

Hi here are some comps for Busch gardens from our team:

A. Tagline: Where grown ups come to play.

B. We didn't come up with a tag yet, but the first idea is showing Harley Davidson type motorcycle men with tattoos and the motorcycle is crossed off and under it shows a brand new tattoo of the Busch garden logo. The second B, is off a bumper sticker or it could be a Busch garden plate cover and it'll say " I took my kids to busch garden."

C. Is of our original tattoo idea, where a man or guy tattoos his moms reaction at the roller coaster. We'll also have a micro site/ youtube channel where the guy documents his story of getting this memorable tattoo.

D. Tagline: Beat that. This one is about mocking usual touristy T-shirts. Where Busch garden always ends up being the hero/ And we'd give these T-shirts away.

E. Tagline: Unforgettable. or Unforgettable memories. Shows a father throwing up while a kid is laughing. on this one we thought to include a video of parents vomiting and kids laughing on the music of Nat King Cole's "Unforgettable"

ATTN: SIx Flags

If you are doing Six Flags. We would like the target to be more broader and not specific to just college (frat/sorority) crowd. And not a specific event.

Account planners on Six Flags, we acknowledge your work on this brief, but it's not working for this level in school. We appreciate your hard work and would like you to redirect the 3 groups to a more broader audience.

We are only looking for marker comps for Thursday for the theme park projects.

Thanks.

If you have any question, let us know.

bUSCH GARDENS PAT JOSie ATTENTION TIM

3rd Campaign Idea:

"The Disclaimer" campaign will be interrelated with airlines. There will be disclaimers that align common safety precautions with that of Busch Gardens.

The first piece will be a guerilla where an airplane boarding line will be converted to a jungle theme park ride line. There will be a sign posted "You must be this tall to ride."

This idea can be translated into banner, print or ambient medias. The print ads can be located all throughout the airport. There could be signs at the security station talking about securing all items before entering the ride. Another execution could be at the lost and found somewhat reprimanding the guests for ignoring all the previous disclaimers. Banner ads can be placed on airline websites when purchasing tickets. As an ambient, a disclaimer can be placed at the window of a plane that reads "Please keep your hands and feet inside the ride at all times."

This could be a strong headline driven campaign so Tim you should get back to us on some great lines for these executions.

BUSCH GARDENS PAT JOSie TIM

2nd campaign idea:

"We take Amusement in..."

This campaign takes on the voice of Busch Gardens. They are describing what they regard "amusement" as. They take amusement in your pain and suffering that are common fears

and happenings after a trip to the park. It's slight twisted but still is a

very family friendly campaign.

The first piece will be an ambient piece. It will be placed on bathroom hand towel dispensers. There will be an attached image of petrified park goers on top of the level. The people will plunge down when you push the lever down for paper. On the body of the dispenser, it will read "We take 'amusement' in your soiled underpants."

The second piece will be a print ad at a carousel baggage claim at an airport. The copy will be fixed on the inner edges of the carousel. It will read "It's a thrill to see your mom wrenched in tears". On the actual conveyor belt of the carousel, there will be a eye's bird view of a woman with a side

swept motion gripping onto the handlebars of a ride.

The last piece will be a banner ad with jittery scared feet on the top of the skyscraper sized ad. The feet are shifting and look very anxious. Then you see a person drop on a ride. The last frame will read "We

recognize scared white phobias as a common theme."