These are another idea from us.
1. This is our web banner. What you're going to see in this banner is the roller coaster itself. The riders will keep coming down and being replaced by other riders, and so... like they're riding the roller coaster.
2. This is our ambient. We want to put it on an escalator inside a shopping mall. We knew that our target is sororities and frats, but they go to mall too, and downtown shopping center such as bloomingdales and SF mall are two good places to get attention, why not? I go there every weekend. So on the escalator stairs, we put image of a roller coaster with the people who's riding it, their hands are up.
3. Last one, this is our print ad. What's showing here is the hat with the greek letter on it, a sunglasses, and an ipod with its earphone, hanging in the air, with the background of the blue sky. My idea is the experience of the rides in 6 flags, it is so fast and boost your adrenaline, since it's so fast, it makes you left your things while you're in the air.
We came up with some taglines:
1. Adrenaline Rush
2. Challenge the Fun
3. Be the Distinctive One
4. Heat up the Pride
5. Beat the Challenge
6. Prove Yourself
#3 is your strong one. And #2 is close. For #2, why don't you put it on the side of the escalator instead of on the floor?
ReplyDeleteI'll let you guys pick which directions you want to pursue. Either this or the 'gear up' idea.
For this one, 'adrenaline rush' works but it feels like it's missing something. Play around with this tagline some more.