Syanne, Tim and Mei Kim's Nooka idea

Hi!

We discuss more on our Nooka idea and we come up with more ways to expand our “No Labels” campaign.

The first one is an American Dollar Bill with the picture of the Queen of England. It shows that we don’t label currency or money.

Our second idea is to mix tons of fruits together into one basket in a supermarket.

The next idea is to have a Chinese lantern with middle-eastern design decorated upon it. Is a way of saying that we don’t label culture.

This one is a portrait of a multi-racial marriage couple with a baby that looks mix.

This ad is a widespread that shows the half front of a cigar and the back end of a cigarette. It is to show that we do not label the poor or the rich.

The next one is a flip over ad. The first page shows a rusty gate with overgrown bushes covering the audience’s view. When they flip to the next page; it reveals a giant and beautiful mansion.

This one showed an orange being peeled, revealing an apple inside.

The last one, we wanted to put modern music besides classical ones. Or we could put the cover of a trash can next to a cymbal.

We have two more ideas where we wanted to put a zebra with cheetah patterns or a lioness taking care of a group of baby lambs.

busch josie patty tim

I put the picture back on the carousel and I toned down the distressed effect a bit on the other ads.

josie zico coconut water

letter in the magazine. also going to do that newspaper article as a web banner. Instead of yahoo, it's going to be a link on npr.org and then made into a :30 commercial.

Accu-Chek Ideas by Laura

Was not in class the other night due to illness but here is what i have been working with:
Accu-chek Ideas
1. Just a quick check can help you live a normal life.
The idea here is to show how easy and how quickly Accu-chek works when you need to see if your blood sugar is low. Some executions are: To have a copy driven ad to explain the benefits of taking care of your diabetes and the last sentence would read, “So, now that you’ve taken the time to read this, the time it took is just about the right amount of time you need to take care of you.” Other ways to show this would be on places where people stay for a long period of time to read the copy. Like bus shelters and Bart.

2. What could happen you don’t take care of your self.
My thoughts on this idea would be to show what diabetes does to a person if they do not take of themselves. How it slows you done and how you feel dizzy and uneasy.
Not too sure how this would be shown.

3. Your life doesn’t stop why should you?
This idea I want to use people’s everyday examples that their life doesn’t have to stop because they have diabetes. I want to create a little diabetes character living happy with people because they are taking care of themselves. Although, diabetes doesn’t go away and you have to live with it you might as well make the best of it.

4. Living with diabetes?
This idea I would show people who don’t seem like they would be living with diabetes actually do. They still have the same routine in life and having diabetes is just another thing they have in their life. With Accu-chek it makes it seem like you don’t even have it.

ATTN: Taiyo

Taiyo, I just have to play with it to show you how the art direction will be more balanced.

This should be the order of hierarchy:

1. Headline

2. Bottle

3. Tagline

4. Japanese characters

Just make sure that your tagline treatment stays on 2 lines to be a campaign. Your middle version had it on one line. Also, look how the drop shadow is on the bottle. Give it that soft shadow and not a hard one. This way, it feel light and airy.

Apply all these changes to the rest of your campaign and you're done. If you have more variations, beyond your 3, it will be much stronger. Nice job overall!

I hope this helps.

busch josie patty tim

ATTN: RYAN- how do you feel about this treatment? I left more sky so it feels more vast.

larabar josie tim patty

It's still rough without the grid, but design wise, is the name up top and the logo with the fruits working better?

Ninjas

i fixed up my ito en campaign, hope its working better now.

Busch Gardens: Tim Josie, Patty

Busch Gardens Radio Spot.

VO: Remember the time your mother said it wouldn't hurt? Then it did. A lot.

*clicking of roller-coaster going up in back ground

Boy: Don't worry mom, it isn't scary at all.

*clicking slows, then stops.

Woman: AHHHHHHHHH!

VO: Busch Gardens. Let Go.

josie patty tim BUSCH

troblood textures

AccuChek

So I have this image in mind that I want to communicate.

I want to crochet finger puppets because honestly, which diabetic wouldn't love a finger puppet?

So far I have two different approaches

The first approach deals with dressing up something that isn't neccesarily always that great. Poking yourself daily sucks. Finger puppets would make it fun. The first one is a voodoo doll.

Or a different approach I feel hits the brief more is superhero finger puppets.

The tagline would be something along the lines of a "daily lifesaver"

Dole banana pineapple orange juice

So is this heading in the right art direction? I know I overdo it often and I'm wondering if its simple.

Accu-Chek roughs (josie)

Just wanted to post some ideas before class Thursday-

A. So the brief talked about accu-chek being a convenience and making the lives of those using it a lot easier.

- One placement would be waiting in line at the grocery store, perhaps on the floor or at the check out counter, by the conveyor belt. Showing that it is an inconvenience
- Another placement would be a billboard on a major highway, hinting at the fact that you're inconvenienced by waiting in traffic.
This would be copy-driven and talk about how convenient Accu-Chek is and you can do it anywhere, anytime

B. Since the consumer wants it as an "everyday thing" I was thinking of how people would use this product in public if they wanted to be subtle

- Something with an accessory belt or as a cell phone, not sure on the media, but showing how it is not something that is abnormal, but a part of your daily life
- A second placement is hinting at its compactness, so I thought it would be interesting to place it in the women's bathroom in the tampons case, to show how it is compact and convenient

C. This idea is how Accu-Chek makes your life easier because you know what your sugar levels are at any given time and do not need to worry about it

- Placed in the grocery store or deli more specifically, the screen that tells you what number is being served.. this would also be copy-driven, saying something similar to "is this your blood sugar level?" or "do you know what your blood sugar level is?"
- Walking across the street we see the signs that countdown how many seconds we have left to cross. This would also hint at your levels, and the copy would differ from the other placements with "don't let this number scare you"

These are still rough and there will be more on Thursday, but just thought I'd get it all down for now