Hi, so since we haven't heard from Megan yet, we are having a bit of a conflict in the group on taglines.
Originally it was "The Killer's Signature" or "Killer's Signature" btu I think having "kill" and "killer" is repetitive.
- His signature is killer.
- His signature is killing.
- Method Killing.
- His method is marked.
- My method mark.
- The method mark.
- Method Mark.
I think we can make due without a tagline, since all the ads have such a strong visual, that leads to the headline, followed by the Dexter logo/CTA lockup, which acts as the tagline itself. Also, the way that it is placed in the campaign seems as if Dexter has signed it. Please advise !
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ReplyDeleteI sent you this list of tags with my number one selected. Use "His method is marked." It's simple and makes sense, like I already said.
ReplyDeleteIf you haven't already. Liz check your email.
ReplyDeleteYes. I posted this comment on your previous post. Get rid of the tagline all together, because with the current layout and headlines you guys have, the signature itself is the logo/CTA lockup.
ReplyDeleteryan