Kodai sent an e-mail to Ryan or Megan but he told me it's hard to understand, so i re draw it and post it here. Imagine the movie "Big Fish" and imagine their typeface, i want to make this word "Gear Up" as my Direct Mail, and two other words "Pride" (Print), and "Heat Up" (web banner). What's going to happen is, for example the "Gear Up", i'm going to make the roller coaster rail, as the word "Gear Up", and have the coaster running on the word, so the word itself is the roller coaster rail. For the banner, i'm gonna have the actual coaster really running on the word "Pride" and keep moving. The reason i pick these 3 words are because these words represent my target which are sororities and fraternities, i think these words boost their adrenaline to prove that they can take the 6 flags theme park.
We came up with some taglines:
1. Adrenaline Rush
2. Challenge the Fun
3. Be the Distinctive One
4. Heat up the Pride
5. Beat the Challenge
6. Prove Yourself
What do you think guys?
Thanks.
No i get it. It's different in a good way. I feel like the connection to your target is not there yet. You need some copy to support that. Have Lori fix this. Also contact your account planners on this for their approval as well.
ReplyDeleteYou have to do double time since this is due this Thursday. Crank those ads.