How do mobile devices enhance your life?

The single most important idea on cube's brief:
"Cube Mobile Device enhances my life like my digital devices do."

I wrote a few thoughts of how technology enhances my life and I'm curious to see how it affects you guys.

How does technology enhance your life?

1.) My iPod provides my own person soundtrack to my life.
2.) It's hard to get lost – call information, iMaps, Google, etc.
3.) It's easy to find bus times and schedules.
4.) Easy to connect to new and old friends.
5.) Able to see what's going on in the life of others (with or without asking).
6.) Endless information – “Google it”.
7.) Freedom of speech – blogging, websites, groups, etc.
8.) Talk face to face with friends and loved ones – webcams.
9.) Instant feedback and conversation – instant message, email.
10.) Not having to call someone or write a letter to communicate – text, email, etc.


And, while we are at it, what are some down falls of digital devices/technology?

1.) It’s so easy to be inactive.
2.) Roaming charges.
3.) Dropped calls.
4.) Poor reception.
5.) Tons of false information on the internet.
6.) Always being connected.
7.) Being too dependant on technology.

"Hello Kitty, Your Car is Waiting"

A New York Times article giving entertainment and insight to the odd factor of Nissan cube.

Behind the Wheel 2009 Nissan Cube
Hello Kitty, Your Car Is Waiting
By EZRA DYER
Published: May 31, 2009
Although Nissan hopes the Cube will gain the social cachet of an Apple product, it is more like a Nintendo Wii: accessible, fun and deeply strange in an authentically Japanese way.

http://www.nytimes.com/2009/05/31/automobiles/autoreviews/31nissan.html

COMPETITION CATEGORIES / SPECS

Let's talk about the competition — and not just the one inside our class. The ADC has provided a list of categories you can enter. For the purposes of this class, your campaign must be integrated. But that's not to stop you from trying a few other categories on for size.

ADVERTISING
Integrated Advertising (including Branding, Digital, Mobile, etc.)
Integrated Advertising – “Outside the Box”
Newspaper/Magazine Print
Poster or Outdoor

INTERACTIVE
Interactive Design/Advertising Online Advertising
Interactive Design / Website Design or Interactive Advertising / Website
Online Branded Content (including Social Media, Video, Podcasts, etc.)
Wireless Device Applications (including Mobile Media, PDA, etc.)

DESIGN
Corporate and Promotional Design - Logo/Trademark
Corporate Identity Program (including Apparel, for ex)
Environmental Design (including Retail, Restaurant, Office, Outdoor, Vehicle)
Editorial Design (including Magazine, Newspaper, Photography, Illustration)
Package or Product Design

They've also provided the specs. Familiarize yourselves with these early on as they will dictate your deliverables. Please note: the integrated category requires 3-5 different components.

Read the details here:

https://www.adcglobal.org/education/competition/

PROJECT 1: NISSAN CUBE

Here's a preview of an interesting article about the flaws of Nissan's campaign for cube.

I Ran Out Of Gas On The Way To the Brand Experience
by Steve Smith, Tuesday, July 14, 2009, 12:30 PM

"It seems the auto segment should be farther along in mobile than this. I was trying to mimic the curious consumer, but it proved too hard to scratch the itch that a mediocre branded app experience had caused.

"Admittedly, even on the Web I don't find the Cube promotions very engaging. The product site is also a relentless stream of specs that fails to extend the fun and sprightly brand promise of the car being a 'mobile device.'"

Full length article:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109760&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=cube&page_number=0&searchTab=all