Larabar: Josie- Patty

Larabar:

Sex angle:

1. Unwrap a little extra stamina
2. Stick some energy in your mouth.
3. Try an estrogen free energy bar.

Flavors:

1. As American as, well, Apple pie.
2. We even cut off the crust for you. (PB&J)
3. Sure, we’ve been inspired by other brands. (Tropical Fruit Tart) show a picture of an uber-gay guy in the Caribbean handing out Attune bars

Sins:

(This is a visual campaign... kinda)

1. Lust: picture a dude enviously staring at another guy sharing a bar with two ridiculously hot models.

2. Gluttony: Visual of a pile of wrappers and a pile of phone numbers.

3. Sloth: Visual, a guy sleeping. There is a clock reading 0515. A rock has been thrown through the window: tied to it is a Larabar and a note that reads, “Wake up Princess.” Through the broken window we see three guys with mountain bikes. There should also be a bike in the room.

Copy on these could simply be the Sin in bold text.