Saturday, October 31, 2009

Accu-Check concepts

Hi, I started thinking about some concepts for Accu-Check so I'm just writing down big ideas here before bringing the comps before class.

1. Since the brief said something about breaking free and being independent, I was thinking what about if

- Broken chains are placed in public, probably on the street and the tagline can be 'break away from diabetes' or ' Don't let diabetes take you freedom'
-Broken ropes
-Hand cuffs as bus handles and the tagline can be pasted on the overhead board.

2. Something about knowing your specific health, so you're not in the dark anymore
-A glow in the dark copy can be placed in elevators. So when the door closes, the light will turn off and the copy will be glowing and says something like 'don't be in the dark about your health.'
- Glow in the dark billboard/bus shelters that will light up at night. The copies will be different on each one.

3. You can know what to do and not to do if you know your blood sugar level.
-in supermarkets, at the cake aisle, it can say ' To find out if you can have me today, use Accu-Check.

-'Think you can handle me? Find out with Accu-Check'

-This can be placed as a sticker on sugar cups at coffee shops:
'To see how much you can have me, use Accu-Check.' or 'Want some of me? See if you can with Accu-Check.

The whole idea for the 3rd one is to say that you now have the power to control what you eat without being too overly paranoid of the things that you like.

Let me know what you guys think. Thanks!

Scott, Laura and Mei Kim Six Flag

here are two designs for the feel of Six Flags...
More to come


Dole banana pineapple orange juice

Although referred to as banana trees, they are not trees at all but a perennial herb.

Will this work as the last fact?

Friday, October 30, 2009

Ito En Tea




For my Ito En Tea campaign I'm going with the Ninja idea. Green tea is a traditional drink in Japan and my concept is that this is how Ninjas got their powers.
I did a rough for print, and I'm thinking guerilla placements of the ropes Ninjas use (not quite sure what they're called), and POP with ninja stars explaining about the tea.


FINALS

3 Integrated campaign (group work)
3 Integrated campaign (individual work)

If you have the 6 in mind, please check with instructors and account planners for approval.

For some of you who left early last night. DON"T make the minimum requirements for your finals to go up to 4 each. You guys are all professional adults and leaving early was unacceptable (except those who asked permission).

For those who didn't start concepting last night for your Accu-check, you better have good ideas next week. This product is MANDATORY to be 1 of your 3 Individual work.

You can bring in more than 6 for finals. It might help you boost your grades, but will not hurt your grades.


HOMEWORK

For next week:
-Marker comps of Accu-check (The creative brief is posted)
-Computer comps of Beverages (those who were approved of this project)
-Computer comps of Attune/Lära Bars

If you have work-in-progress creatives you want us to review, you can bring it in next week and/or post it here in the blog.

Single most effective message

Have Accu-chek be seen as an everyday thing instead of a life saver.

Accu-chek directions

Accu-chek Brief

Client Accu-chek Glucose meter (Compact Plus)

Account Planner: Shannon Graham

Background: Persons who use Accu-chek Glucose have been diagnosed with Diabetes which is when your body is unable to produce enough insulin which leads to a high amount of glucose (which is a living cell in the body that gives you energy) in the blood and urine.

There are two forms of Diabetes, Type 1 and Type 2. With Type 1 Diabetes the body is insulin-dependent (also called juvenile diabetes) it occurs when the pancreas is unable to produce enough insulin to properly control blood sugar levels.

Symptoms

  • Abdominal pain
  • Fatigue (tiredness)
  • Being highly thirsty
  • Urinating constantly
  • Nausea and Vomiting
  • Weight loss even though appetite has increased

Treatments

Since Type 1 diabetes can come on suddenly, patients who are recently diagnosed may be hospitalized to make sure the symptoms don’t worsen. To assure to remain healthy here are some options to consider

Self-testing of blood glucose levels

  • Education about diabetes
  • Exercise
  • Foot care
  • Insulin use
  • Meal planning and weight control

Type 2 Diabetes: Non-insulin dependent diabetes (Adult-onset)

Type 2 a more mild form of diabetes, in which the person has been diagnosed but isn’t showing high symptoms of the diabetes. The pancreas can still produce insulin but the concern of the diabetes worsening is still apparent.

Target: Are persons who have diabetes and want to live normal lives but have to maintain their health to reduce the symptoms of such complications such as, heart disease and kidney disease which diabetes can cause because of blood vessel damage. Which can be sometimes reduced with daily exercise, a healthy diet subtracting sugars, and checking one’s blood sugar (Glucose level), and taking the right amount of insulin to balance the lack of insulin the body is producing. One wants to feel in control of their health and doesn’t want others to treat them as needy. They understand what they are going through and want to be able to take care of them selves. With their striving independence, they want a product that keeps them feeling confident and secure with their health. So when a vulnerable moment occurs they will be the one in control.

Objective: Introduce Accu-chek as the dependence breaker for persons with diabetes who are striving to take care of themselves. The meter is simple to learn and results are given in seconds. The target is tired of hearing about their health and wants to take care of them selves. They know what they are going through, they live with it everyday. So we want the campaign to be relatable, something they can agree with. Like we’re going through the same thing. It’s a serious topic but it doesn’t need to be portrayed so deep. With Acc-chek they can feel confident and relaxed that they can go on with their day without worrying about their blood sugar. A lighthearted approach to a heavyset topic.

Thursday, October 29, 2009

Attn Instructors

Hey Ryan and Megan,
Our Nooka group is at a crossroads. Could you please take a look at the earlier postings (Mei Kim's- Syanne and Tim's) and comment. I will be coming to class tonight with an idea of which direction we would like to see the campaign move.

ATTN: Taiyo's groups + Instructors

Hi guys,
as some of you know I've been sick since monday with high fever and haven't really been productive. I was hoping that I'd be better by now but I don't think I can make it to class tonight.

Ryan - can you please comment on my earlier post for the Nooka web design so Josie and I can take things further? Thank you.