Wednesday, October 14, 2009

Sharks Final comps




1 comment:

  1. This is what we call in the agency world as the 'Academy of Art Syndrome'. Do NOT repeat copy/headline on all 3 execution. As a copywriter, you should crank these pretty easy.

    Your executions are great, but copywriting is poor. The line sounds flat. You can do better than this.

    On bus shelter, show the frame of the ad so it doesn't frag on the floor. I would clean the edges too and make it crisp.

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