Tim, Erica, Billy and Kim

Hi guys, we did some more comps to follow the idea of the commercial,

This first one is the giant digital phone on the bus stop where you can see it scrolling down automatically by itself.



The second one is a giant phone place behind bus seats so that passengers could read it. It is to show that some action works better without texting.



Here is the commercial ad that we put up for last class

Lori Josie Jackie

Here are a few sample comps of what we are working on. This is the guerrilla piece that is going to be placed on peoples' windshields, inspired by my bike love notes. Lori will be writing better lines and there will be a variety of 5-10 cards/lines. The backs are all the same with "check me out at : cubeandi.com"

We will be making a micro-site and more guerrilla options that will lead to the micro-site. The micro-site will then have information about the event/revealing of the Nissan Cube. This ties into our idea of the social destination event where cars will be parked like a tailgate party, possibly where each car is "themed" differently. Each theme would emphasis a particular aspect of the car.

Also, another idea I had this morning was using matchbooks and putting those lines on them as well. I am not sure if this is "inappropriate" similar to that whole alcohol-implying-drinking/driving thing. But, I think it could be interesting, especially where they are placed or given out. And definitely something that people would see/remember .

Michele Tim Taiyo Kamil

As for now, whenever you can, try to notice the adsurd world around you.

Immagine the possability of darkness lies under the surface.

If you see something groos- record it.

If you hear something profane- write it down.

All of these seemingly small details has the potential to be hillarouslly funny.

Listen to new radio stations, podcasts, or watch a dark foreign film. (Id be glad to help you find something gritty.)

Send me a progress update or give me a call tonight or Saturday. Im interested in

1. some of your thoughts on the show

2. your schedule, ETOs & where you plan on going for creative insight

3. refrence links to graphic styles/overall look or feel that you think would work for the campain. (if applicable)

4. your understanding of the core/mail idea.

By Saturday, I'll send you a companion brief with structure in terms of objectives

I think it's important to collaborate as a group on Sunday. Is this possable?

Michele Tim Taiyo Kamil

http://www.youtube.com/watch?v=jNVPalNZD_I

Moments:

Put the music aside.

Listen to the hightened sound effects. You can almost hear the pillow being placed ontop of the bed.

Notice the detail.

There are certain parts of this movie that produce feelings.FACT: When emotions are high (ositive and negative), your cognition is low.

BUT what creates these is the film footage. Its RAW, nothing special, but very appealing. The cuts between slides and pace variations between them all add to it's effectiveness.

Watch the introduction to Dexter. (watch others, heres 1 http://www.youtube.com/watch?v=W_Nmek2IDfE)

visually

Now put the two videos together and put them through a filter pulling out similarities.

What you have left is some powerful material.

This is the material you have to work with.

Burn, Bake, Gas, or Bottle up.....

The choice is yours.

See you in hell. (jk)

Did you know that Dexter sat in a pool of his mothers blood for 3 days..

Serial killers are made not born.

A good place to more informed with dexter is to go onto hulu.com...its edited from the original but its better then nothing, I'll be looking for more sources but for now Hulu gives you a good sneak peek.

Our target is already watching similar shows, in which they already know the charters and the back stories of the show. But with our advertising we will strike an interest, which will have them watch an episode ( at first) but after watching the show, their be hooked. So we do have a challenge...so I want the campaign to be gurilla, ambient in your face advertising. Work with the theme of the show, he's a forensics officer. We can have a lot of fun with this.

Lori Josie Jackie

Here is an addition to Lori's previous post. Still having trouble with full executions, but I think a solid concept is present.

#3. Attitude/Lifestyle
This is more of a branding approach, rather than showcasing the features of the car so in-your-face, like we have all been thinking, we want the consumer to feel when they see Nissan cube. For example, the feeling you get when you pull down the top of the car and blast music on the highway. This is the same thing, an emotion that is evoked. Additionally, we wanted to hit home with who the driver is, in terms of how the attitude and lifestyle that they have with this car.

a. How do you use your car?
This is still rough but we wanted to show a number of different personalizations of the car (not features, but how the consumer has created their living space). "How do you use your car?" Examples: Crazy Hello Kitty obsession, rastafarian, neat freak, totally messy, super artsy, eve more extreme like: dog-groomer, coffee delivery boy, running a business out of the car, etc. You get the picture. The selling point is "Well, whatever you do, Nissan cube supports you" or something along those lines.

b. I have images for this but I would like to save this for in class (if I can get my printer to work, erg!) This idea is based off of those "cube-isms" that are available for t-shirt print on the website. For sample purposes ONLY, we used the lines already on the website to portray our ideas. These lines included how the person lives their life/their attitude, clearly showing who the rather than consumer is, rather than portraying what the car is. There will be very, very subtle references to the features of the car so when you link it to the car itself, the viewer will make the connection that these people = their cars. These are also strictly portraits. No car at all.
For example: "I come in 8 colors." "Design changes everything." "I'm the shape of things to come." "Curvy is the new cool." etc

c. Lastly, this is "the beauty of the little things in life" type of feel. This shows how easy going and summertime-ish these drivers are, while also subtly hinting at the car. It is not in-your-face selling (just like these people aren't in-your-face), but the feel of the photography will be key in this campaign. It will be very artistic and capture the essence of the driver, rather than the drive (car) itself. Thus, this execution would most likely be a traditional print ad in billboards, MUNI bus stops, etc. The images would portray feelings that everyone can relate to. These show the car, but as an artistic piece.
Examples: Feet hanging out of the photo-frame window. People enjoying themselves in the spacious back of the car, with the door open. Girls in back singing into a hairbrush, image taken from below to subtly showcase the ripples in the roof.

#4. Chemistry
This is an interesting campaign in the whole "But, I love my car" type of scenario. Jackie can elaborate more on the details with her insights and research. The concept behind this is when people find a connection between each other, it is a truly special relationship. It is "it," the "one," the "soulmate," you know? Rather than a person-to-person relationship, this relationship is finding "the right car," the "perfect fit" with Nissan cube.

Executions would include a use of up-to-date technology sending people tweets or texts on how you "met the one," but smart copywriting (Lori) will be necessary for this to work. It will be quick and to the punch, describing the "meeting" or "encounter," but in reality, it is an event with a car, rather than that cute stranger across the street.

#5.
This is also a very insightful and copy-driven concept in which it is the idea of "technology 0, Nissan cube 1." WIth Jackie's great insight into pros/cons of technology, regardless of how convenient technology has made our lives, there are still a great number of downfalls to it. Thus, this campaign would focus on how technology can fail, but Nissan cube will pick up where technology lacks.
"Where it doesn't charge you to roam, but encourages you to play."
"Roaming charges now 28/30 miles to the gallon"

Jackie, Josie, and Lori

Going to be long post. Lol. Sorry. =)

1) Social Destination
(Josie already touched on it in a previous posting and described it.)
But just to elaborate on Photobooth idea- It could be set up randomly guerilla style or at our tailgate events. Since the photo booth pictures come in four strips. We totally saw how the four frames could look like. All around the car. (i.e. with car in backdropped, you behind wheel, you in shotgun, etc. with info of site or call to action on bottom of the photostrip)

2) Personalization/Accessorize your life
Okay, so phones, technology, etc, they’re our target’s life, right? They are your primary accessories in life –guys and girls alike. Customization is a form of self-expression and self-expression is what 18-24 year olds are all about. Building your sanctuary… sure, it’s your car but mainly, it’s your space… and it has all these super crazy features that other cars don’t even begin offer. So on top of the mood lighting, there are hella more… we wanted to touch on that. This is not completely finished from end to end but here is what we have.
-One execution was a Rubix cube.
The car comes in 8 colors. We’ll pick 6 of them and feature them on each side.
This could be a commercial or featured on our Microsite in Flash.
I drew a diagram below. The rubix cube is being turned in these shots below. (um.. no hands though. That’s tacky)
*click, click, click, click. (the featured side of Rubix cube is totally red now)
You see the interior of car, a feature like customized red trims, red bungees… extremely decorated in red (And you begin to feel like you know the owner through these shots)
*click, click, click, click. (silver)
Another interior shot of car, another feature like the chrome accents or glowing kick plates AND decorated around someone’s fave sports team and colors
*click, click, click, click. (white)
Car is decked out in everything purple and white, with hooks in white, mood lights in purple…. Something else loud.
*click, click, click, click.
A continuation of this… until you see it change six times. Showcasing a different personalization feature you can add through dealer/factory to match you, your likes, and hey, maybe even your mood. (Gives a little more to identify with)
And then *click, click, click, click. Rubix rotating, and then shot of the Nissan cube. A short tagline that pays off customization/accessorizing… or something that states this is as versatile as whoever you are. Establish a connection through personalization here.


3) Lifestyle
Josie has complete notes on this one and will fly into further details but to start off... We felt like the cube has a carefree attitude. They appreciate the little things in life. The small things like a tiny shag dash carpet and the raindrop speakers. It makes them happy. They love cruising, windows down, music blasting, and they’re asymmetrical like their cars… actually I’ll stop. I’ll let Josie run with it. Lol.


Also, Josie and Jackie have some more money ideas they came up with after I left so I let them share idea 4 and 5.

Plus, Im sure they have stuff I dont have in my notes about the first few ideas, I know they’ll end up adding too. I love idea 5, btw!! =)

T-Mobile Dance Integrated Campaign

Challenge

The nation was in the depths of winter and recession, making many people sensitive about corporate insincerity and dishonesty. In this climate, T-Mobile had to launch a new campaign. One that people could believe in and trust. One that would make people feel good about the brand.

So we couldn’t just tell people T-Mobile’s new philosophy, we had to prove that, ‘Life’s for Sharing’. By doing so, we had to add another 143k customers.

http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=14797&Title=T-Mobile_‘Dance’_Integrated_campaign_

Ideas for NISSAN CUBE.

Hey guys,

1. My first Idea revolves around the look of the car. The NISSAN CUBE was inspired by a bulldog wearing glasses, (or pug) so I think we can work with that Idea. I am picturing banners and viral videos, where there seems to be a competition with a bunch of guys walking their fierce looking dogs. But at the end, there is a beautiful women with stiletto heels, short black skirt and blonde straight hair, walking her NISSAN CUBE.

2. My second Idea was to rewrite a famous song, and make it feet the Nissan CUBE. I am sure you have all heard of the song that says: "I like big butts and I can not lie." Well, I was thinking, since the nissan cure has a odd shape butt, we can work with rewriting the song so it says: "I like flat butts and I can not lie." We can do numerous things with this.

Let me know what you thinks so far I will post more later today.

One Idea Possibility

Well my group hasn't replied to my email or posted anything on

the blog so I will just post what I tried to discuss with them.

I am still working on copy, but I sort of had an idea (not promising it's good).

I was thinking one of our 5 ideas could be "Fitting In". If you think about children's

building blocks and how a square will only fit into a square type thing, then maybe

we could show situations where only the Nissan cube could go through. I know that

Taiyo's idea "Be Square" on the blog was a guerrilla campaign that made circular things square, but

I'm thinking that this is somehow different? Instead of making square seem cool, we'd be showing WHY it's cool

and how it works as a shape. It might be to close to what they came up with....so let me know

what you think.

If it's not too close, then one way to execute this could be guerrilla as well, however we would

put giant blocks in public places, but it would be a square hole block with a cylindrical block

showing that it clearly wouldn't work.

LAURA PATTY AND SHANNON Campaign Ideas

Not all ideas are entirely formed. We have some great ideas for what we do want to do. However some of the campaigns still need a lot of work on the execution. We are sharing our campaign ideas because we need feedback! So if you please can? Thanks!

1 VISUAL- This campaign will be about the the funky look of the car. Some ideas are:

We will create Rubiks cube with the colors of the exterior of the car and the middle sticker on each side will have mentions of the features such as the tear drop ceiling, 20 color lights, etc. as a giveaway.

At the point of purchase, we will deck out a cubicle at the dealership. Not only is the cube aspect being hit, but as you negotiate and hopefully sign the contract, you will feel the vibes of the car!

2 WHO'S GOING TO RIDE?--This campaign is about who you will invite into your car? Its a social setting so it's important to choose your mates right!

We will create an iPhone application where you can choose from a few different shotguns. The first person to shoot the car wins copilot!

We will create an online game of LIFE. Here, you will be able to customize the pegs that travel in your cube. Maybe even put photos onto those pegheads? The board game would obviously be adjusted to revolve around the cube and its relevance to the mobility device.

We're not too sure about doing something with David Hasselhoff's 'jump in my car' as a viral video of some sort. We feel like we can come up with something stronger to match the other two.

3 ITS HIP TO BE SQUARE--After Laura's test drive she got a very good feel of the size of the interior and got a bit of a 70s vibe from it. This campaign will therefore have a 70s feel to it--not too much to compete with the Beetle--and will be about the size

As a giveaway, we'll design cube shaped disco balls that hang on the reflected mirror.

On gaming websites, a cube will drop for the square on tetris. This will be online guerilla. Hmm, is it fine if Tetris was created in the 80s? Or can that be slightly over looked :D ?

Now these last campaigns need more execution ideas...

4 MOLDING TO YOUR LIFESTYLE--This campaign will be about the ease and relaxation that the design and technology enable.

Its wintertime and a group of girls are parked at a lookout. It could be snowing to add that extra punch. They are all in their bathing suits and have the red interior lights on. The car allows them to reminisce about their tanning days when they formed their friendship. The lights, water drop design, and jacuzzi tub space will be the key features that make it possible. This idea can be a commercial or viral video.

5 SOCIAL ETIQUETTE-- This is the concept we touched base on in class. This will be about how social networking is so different in the new age. Groups of friends at dinner can all be on their phones twittering. This car brings those people together and offers them an actually exciting environment where they can put their phones down.

Ideas, thoughts, critiques?!

Tim LaBrie

These were a handful of the ideas we were tossing around in the class. (for those in my group)

We also played with some TV commercial ideas, that we may want to revisit. I can storyboard them, but the actual manufacture may be too much of a pain.

1. Symmetry is fine for our parents.

2. Progress isn't always pretty... but sometimes it is.

3. The new dimensions of a mobile device

4. Dial up the fun

5. Born from the need to stay connected, and the desire to look good doing it.

6. As if from a dream, a wet one.

7. Some say it's ugly. We say: whatever, you're old.

8. Finally the marketing people got something right.

9. Upgrade your Saturday night.

10. Silver jump suits sold separately.

Me again.

Another idea our group came up with is the cube replacing the older mobile devices. You do not need to call your friends when you can just pick them up in the Cube. You do not need to put on your MP3 player when you can share the music with your friends in the Cube.

The first idea is a giant size phone that is place on bus stop ads. The phone show a list of contacts and the car is the the scroll bar. The second one is an ad truck where the side of the truck is showing a group of Cube stack on top of one another to form the music beat. Lastly is a computer mouse shape like the Cube.

More Concept!

Here is another concept I was working with Billy. Since cube is said to be a mobile device instead of a car, we decided to introduce it as the future of mobile devices, (ex: handphones). I think this concept is interesting because we are trying to tell our target audience that instead of calling and chatting, the future of mobile devices would bring you to your friends.

The first idea is to send a shirt that is design to look like those silver racing suit. The Cube Logo will be on it and it will raise awareness of the brand.


This is an actual size car that is wrap in a handphone container. It will be place in shopping mall to relate that this car is the future of mobile devices


A billboard with the car(actual size) stick on top of it. The roof is slide open like a handphone.

PLANNERS - TOP SECRET PROJECT

Planners - how are you coming on our next (top-secret) assignment? Please let us know by Wednesday if you'll need anything for your briefings. If you'd like to do a keynote presentation, we can arrange for a computer or projector in the class. If you're the handout type, get us the PDF files so we can get them to the class in advance.

Feel free to comment to this post - just please use a code name, not the client name. Thanks.

REMINDER

If you haven't posted yet, please do so before our next class. Each person needs to post at least once - not just each group. Thanks.

ALL IN ALL

You've done a great job so far. Just wanted to address a few items:

1) It seems like a lot of you have gone towards the mood lighting aspect - but this is just a single feature in a car that's loaded with personality. Don't get stuck on an upgrade when you've got to sell the product first. If you want to focus on features, your overarching concept has got to be based on a theme that supports delving into the details. Perhaps this works in a customization/personalization concept. Another thing to be careful of is that every car company has color options - so when you're changing the color of the car or the lights, this gets close to the realm of familiar marketing. Take it further. Surprise us.

2) Planners - please continue to share more cube research with the class, not just your group. Comment on the ideas in terms of strategy and delivering on the brief. We'd like you to play an integral role in shaping these campaigns. So let's see more key insights. You don't even have to share articles - share mood boards, target insights, talk to people in the target demographic, brainstorm mobile trends or placement ideas. If you do post articles, please share the article title, a paragraph or two you find particularly interesting - or insights you gained from the article, and the link to read the full text.

3) Creatives - if you need research on cube-related subjects, post your questions to the blog for the planners to investigate.

4) Keep the ideas coming. There's been a lot of great thinking but no one's hit the nail on the head yet. Check the comments we've left in your group's post. Remember - next week we'll be moving forward with selected ideas. If you don't have an idea that makes it through the critique, it will be easy to get behind. This is a fast moving class with a lot of clients to juggle, so please keep concepting and sharing your thoughts.

Best of luck.

Jackie, Lori & Josie - TV Spot idea

Haven't had a chance to meet up yet, but here is an idea that came to me as I was falling asleep. Before I continue with storyboarding it, I would like to know your opinions on it. As well as the rest of the class, of course. The idea emphasizes our previous statement of "Your Life's Application" or "Life App"

First image of a shot of the car as if the camera were sitting on dashboard looking in on the passengers of the car. The color is set to mood light setting blue, with the driver in the driver seat. Silence is present until he pushes a button on the dash (we cannot see this) and his friend appears beside him in the passenger seat. It changes color to say, red, and some sort of upbeat music pops in, as the two begin to rock their heads to the beat of the song. Driver presses another button, the color changes again, and another person appears in the back. This goes on until there are four people in the car (2 in front, 2 in back), all bobbing their head to the beat of the present music. Lastly, a fifth person in the car appears in the middle back seat. This person who appears to be of an elderly age, stereotypical old lady crossing the street kind of person, is grinning from ear to ear. The song changes to something boring and mellow (elevator music). The friends look at each other with weird looks and the driver shrugs his shoulders as he pushes the button again, and another one of their friends replaces the elderly lady (now there are 5 "cool" people). The music returns to an upbeat tempo as the friends dance to the present song. The shot zooms out and the car is seen driving off. Product shot.

A few lines:
Your Style
Your Guide to Style
Choice of Style
Instant Connection
Instant Style.

I vaguely remember another group using music and the change of color, but I wasn't emphasizing the color and music matching up with each other, but rather the idea of style and instant.

How do mobile devices enhance your life?

The single most important idea on cube's brief:
"Cube Mobile Device enhances my life like my digital devices do."

I wrote a few thoughts of how technology enhances my life and I'm curious to see how it affects you guys.

How does technology enhance your life?

1.) My iPod provides my own person soundtrack to my life.
2.) It's hard to get lost – call information, iMaps, Google, etc.
3.) It's easy to find bus times and schedules.
4.) Easy to connect to new and old friends.
5.) Able to see what's going on in the life of others (with or without asking).
6.) Endless information – “Google it”.
7.) Freedom of speech – blogging, websites, groups, etc.
8.) Talk face to face with friends and loved ones – webcams.
9.) Instant feedback and conversation – instant message, email.
10.) Not having to call someone or write a letter to communicate – text, email, etc.


And, while we are at it, what are some down falls of digital devices/technology?

1.) It’s so easy to be inactive.
2.) Roaming charges.
3.) Dropped calls.
4.) Poor reception.
5.) Tons of false information on the internet.
6.) Always being connected.
7.) Being too dependant on technology.

Rough Comps

Hi, this is Mei Kim Phua from Erica, Billy and Tim's group. I did some rough comps for few of our concepts. More to come!

1. Mood Lights

The first comp is of a banner that plays around with the lighting inside the Nissan Cube. It would be a takeover banner where consumers can choose several different Cubes with different color lighting. Each color represent a different genre of music, example: blue=jazz or yellow=classical. This is to play around that Cube function like a handphone or better

The second one is a tv commercial.

1. A group of young adults are having a party in the Nissan Cube.

2. A guy reached out for the radio and turn the volume up.

3. Shows the exterior of the Cube shaking and the colors inside changing following the music

4. A guy looks up to the rear view mirror and saw a police car coming

5. Quickly, they turn off the lights and lower the volume.

6. This panel show the group hides under their seats as the police car approches closer.

7. The police car passed by the Nissan Cube.

8. A white text appeared saying :(Vibrate Mode)

Lastly, an ambient where we place small models of the Cube on colorful spotlights in areas like the night clubs, shopping malls or Nissan car dealers.

Josie, Jackie and Lori

Unfortunately, you will know by now that Jordan B has had to drop the class in place for another prerequisite. So, I will be the art director with the help of Lori, the copywriter and Jackie, our account planner. These are still rough so keep that in mind :)

Nissan cube "Life App" / "Your Life's Application"

1. Snapshot of my social life.
As Nissan cube is your destination, we wanted to create a guerrilla event, in which a car would be placed in the middle of a busy plaza, for example, Union Square. The car would be parked (still considering with or without wheels), with a specific theme. One example of this would be the "Club Cube" where a red carpet is rolled out from the back, stands to mark a line formation, and music blasting, mood lights changing, etc. Due to limited space, people would form a line and take turns going into the car, to give an actual line outside of the car, creating that image of a club scene.

A second idea following this would make use of the photo frame-esque front windows that the car boasts. At the end of each individual's turn in the car, an idea would be that a photographer would be set up to take one's photos (similar to photobooths) through the window, as if it were mimicking that photo frame. Also, stemming from this idea is "tagging," like on facebook, your friends or putting them through the internet, I'm not sure yet on this one. Perhaps you have the opportunity to upload your pictures to facebook or the internet through whatever device the photographer has. Again, this idea is still shaping.

2. cube is my destination
Since Nissan is emphasizing the original concept of connection, we wanted to incorporate an idea in which the car itself brought people together. Rather than the car taking one to their destination, cube itself is the destination. This idea we thought could either be a commercial or another guerrilla idea. The idea of a tailgate party in which there are several cars parked in a lot, where friends are enjoying each others' company and each car is themed differently. Jacuzzi, club, casual lounge/cafe, etc. Each would emphasize the benefits of the interior's shape and inspirations.

3. cube is my life's application
This one could be a micro-site or maybe an application on facebook in which it would require people to play (similar to apps like Farmville) The user would be able to customize their own individual version of their cube and show it off to friends or somehow interact with others, similar to the Sims where the user is in control of their house/lives/interactions.

4. personalization. my life
Because Nissan cube offers personalization and its great similarity to video games (or like Jackie posted previously, how it can be related to the Nintendo Wii rather than the Apple iPhone), this brought out a TV spot. While a trendy young adult walks into the dealer, it is almost as if they have walked into the screen of a video game, as they are given the options of color, interior decorations, extra features, etc. This is a vague idea, but you know how you can customize your character and car in racing games, like the classic Nintendo Mario Kart. I am not saying we should directly correlate to the Nintendo Wii, but you get the jist of the idea of video game customization.