Not all ideas are entirely formed. We have some great ideas for what we do want to do. However some of the campaigns still need a lot of work on the execution. We are sharing our campaign ideas because we need feedback! So if you please can? Thanks!
1 VISUAL- This campaign will be about the the funky look of the car. Some ideas are:
We will create Rubiks cube with the colors of the exterior of the car and the middle sticker on each side will have mentions of the features such as the tear drop ceiling, 20 color lights, etc. as a giveaway.
At the point of purchase, we will deck out a cubicle at the dealership. Not only is the cube aspect being hit, but as you negotiate and hopefully sign the contract, you will feel the vibes of the car!
2 WHO'S GOING TO RIDE?--This campaign is about who you will invite into your car? Its a social setting so it's important to choose your mates right!
We will create an iPhone application where you can choose from a few different shotguns. The first person to shoot the car wins copilot!
We will create an online game of LIFE. Here, you will be able to customize the pegs that travel in your cube. Maybe even put photos onto those pegheads? The board game would obviously be adjusted to revolve around the cube and its relevance to the mobility device.
We're not too sure about doing something with David Hasselhoff's 'jump in my car' as a viral video of some sort. We feel like we can come up with something stronger to match the other two.
3 ITS HIP TO BE SQUARE--After Laura's test drive she got a very good feel of the size of the interior and got a bit of a 70s vibe from it. This campaign will therefore have a 70s feel to it--not too much to compete with the Beetle--and will be about the size
As a giveaway, we'll design cube shaped disco balls that hang on the reflected mirror.
On gaming websites, a cube will drop for the square on tetris. This will be online guerilla. Hmm, is it fine if Tetris was created in the 80s? Or can that be slightly over looked :D ?
Now these last campaigns need more execution ideas...
4 MOLDING TO YOUR LIFESTYLE--This campaign will be about the ease and relaxation that the design and technology enable.
Its wintertime and a group of girls are parked at a lookout. It could be snowing to add that extra punch. They are all in their bathing suits and have the red interior lights on. The car allows them to reminisce about their tanning days when they formed their friendship. The lights, water drop design, and jacuzzi tub space will be the key features that make it possible. This idea can be a commercial or viral video.
5 SOCIAL ETIQUETTE-- This is the concept we touched base on in class. This will be about how social networking is so different in the new age. Groups of friends at dinner can all be on their phones twittering. This car brings those people together and offers them an actually exciting environment where they can put their phones down.
Ideas, thoughts, critiques?!
1- rubric cube idea....I think this is a very simple and almost on the surface idea. Using such a common and obvious element in the campaign really needs to hit hard or go home. Its a good time to tap into that immagination.
ReplyDeleteTalk to kids, get high , but don't take drugs : Make them! Do what you must to stimulate the coolest F*ing rubric cube anyone could ever imagine.
2. Choose your mate reminds me all to much of that T Mobile thing where you can talk to your top friends for free. You did however, catch my attention with the iphone application thing. Careful, just because it's the first of it's kind, doesn't mean that it's good. Iphone apps, calling shotguns between friends??? I think you can go MUch MUch deeper.. How about an ultimate reality game between friends... (Unique and totally entertaining) Ever been to the jejune institute? Similar concept... It's a reality game/scavenger hunt that takes you through a series of puzzles that you must figure out to advance to the next level or clue...
Its absolutely one of the coolest things I have done in San Francisco... check it out... but don't look up too much info on the web, just go experience it. http://jejuneinstitute.org/
I'll tell you more about it if you're interested- feel free to email me Qs? splendid.888@gmail.com
(I still am a huge fan of the social etiquette concept)
1. Simple and it works. But I'd suggest looking for another spot to put your CUBE inspired cubicle. I mean, your job is to get people to go into the car dealerships. Where can they experience the CUBE experience besides the dealership? Think where the target hangs out.
ReplyDelete2. Just be careful when you mentioned you will shoot the car. I'd stay away from that.
3. Don't get stuck on the look of the 70's or 80's. This is the present and trends come and go. They get recycled. You don't want the consumers to feel like they are buying an old car. You can totally make the 70's vibe hip and modern. You guys just have to find the connection.
4. Molding...there might be something here. It's interesting in a way where you can be molded into this one device. Keep playing with this idea.
Good luck.