Hi, this is Mei Kim Phua from Erica, Billy and Tim's group. I did some rough comps for few of our concepts. More to come!
1. Mood Lights
The first comp is of a banner that plays around with the lighting inside the Nissan Cube. It would be a takeover banner where consumers can choose several different Cubes with different color lighting. Each color represent a different genre of music, example: blue=jazz or yellow=classical. This is to play around that Cube function like a handphone or better
The second one is a tv commercial.
1. A group of young adults are having a party in the Nissan Cube.
2. A guy reached out for the radio and turn the volume up.
3. Shows the exterior of the Cube shaking and the colors inside changing following the music
4. A guy looks up to the rear view mirror and saw a police car coming
5. Quickly, they turn off the lights and lower the volume.
6. This panel show the group hides under their seats as the police car approches closer.
7. The police car passed by the Nissan Cube.
8. A white text appeared saying :(Vibrate Mode)
Lastly, an ambient where we place small models of the Cube on colorful spotlights in areas like the night clubs, shopping malls or Nissan car dealers.
Nice sketches. Still think the spot is the strongest. I'd like to see your group work on taking this idea further. How would it branch out across media?
ReplyDeleteThe banner and lights are interesting, but they feel like components of a campaign - not necessarily THE big idea. Is there another concept that links them?
I like your spot too, I think it's pretty funny when you mentioned 'vibrate mode' because our target is very familiar with that since they have to constantly silence their mobile in class or workplaces.
ReplyDelete