This first one is the giant digital phone on the bus stop where you can see it scrolling down automatically by itself.
The second one is a giant phone place behind bus seats so that passengers could read it. It is to show that some action works better without texting.
Here is the commercial ad that we put up for last class
Make sure when you use these, that there is something that will hold them together. This is where the integrated elements come in. Either colors, tone, icon, design.
ReplyDelete#2 is the weakest one. Play around with it a little bit more. Plus you are using an element in a public transportation already (#1). Think of other media placement. Try and think where your target hangs out.
And for next week, have your CW write at least 10-15 taglines to go with this campaign.
I agree I think the second one needs some work, I am also wondering what happened to the mobile hotspot idea? As far as tones and color elements I think we need to decide what we want to use, that will help us tighten up our concepts and help them flow better. Any ideas? the hotspot ads had black whte and red, so do we want to go with these?
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