Jackie, Josie, and Lori

Going to be long post. Lol. Sorry. =)

1) Social Destination
(Josie already touched on it in a previous posting and described it.)
But just to elaborate on Photobooth idea- It could be set up randomly guerilla style or at our tailgate events. Since the photo booth pictures come in four strips. We totally saw how the four frames could look like. All around the car. (i.e. with car in backdropped, you behind wheel, you in shotgun, etc. with info of site or call to action on bottom of the photostrip)

2) Personalization/Accessorize your life
Okay, so phones, technology, etc, they’re our target’s life, right? They are your primary accessories in life –guys and girls alike. Customization is a form of self-expression and self-expression is what 18-24 year olds are all about. Building your sanctuary… sure, it’s your car but mainly, it’s your space… and it has all these super crazy features that other cars don’t even begin offer. So on top of the mood lighting, there are hella more… we wanted to touch on that. This is not completely finished from end to end but here is what we have.
-One execution was a Rubix cube.
The car comes in 8 colors. We’ll pick 6 of them and feature them on each side.
This could be a commercial or featured on our Microsite in Flash.
I drew a diagram below. The rubix cube is being turned in these shots below. (um.. no hands though. That’s tacky)
*click, click, click, click. (the featured side of Rubix cube is totally red now)
You see the interior of car, a feature like customized red trims, red bungees… extremely decorated in red (And you begin to feel like you know the owner through these shots)
*click, click, click, click. (silver)
Another interior shot of car, another feature like the chrome accents or glowing kick plates AND decorated around someone’s fave sports team and colors
*click, click, click, click. (white)
Car is decked out in everything purple and white, with hooks in white, mood lights in purple…. Something else loud.
*click, click, click, click.
A continuation of this… until you see it change six times. Showcasing a different personalization feature you can add through dealer/factory to match you, your likes, and hey, maybe even your mood. (Gives a little more to identify with)
And then *click, click, click, click. Rubix rotating, and then shot of the Nissan cube. A short tagline that pays off customization/accessorizing… or something that states this is as versatile as whoever you are. Establish a connection through personalization here.


3) Lifestyle
Josie has complete notes on this one and will fly into further details but to start off... We felt like the cube has a carefree attitude. They appreciate the little things in life. The small things like a tiny shag dash carpet and the raindrop speakers. It makes them happy. They love cruising, windows down, music blasting, and they’re asymmetrical like their cars… actually I’ll stop. I’ll let Josie run with it. Lol.


Also, Josie and Jackie have some more money ideas they came up with after I left so I let them share idea 4 and 5.

Plus, Im sure they have stuff I dont have in my notes about the first few ideas, I know they’ll end up adding too. I love idea 5, btw!! =)