Here are a few sample comps of what we are working on. This is the guerrilla piece that is going to be placed on peoples' windshields, inspired by my bike love notes. Lori will be writing better lines and there will be a variety of 5-10 cards/lines. The backs are all the same with "check me out at : cubeandi.com"
We will be making a micro-site and more guerrilla options that will lead to the micro-site. The micro-site will then have information about the event/revealing of the Nissan Cube. This ties into our idea of the social destination event where cars will be parked like a tailgate party, possibly where each car is "themed" differently. Each theme would emphasis a particular aspect of the car.
Also, another idea I had this morning was using matchbooks and putting those lines on them as well. I am not sure if this is "inappropriate" similar to that whole alcohol-implying-drinking/driving thing. But, I think it could be interesting, especially where they are placed or given out. And definitely something that people would see/remember .
For now, I think I like your second one the best, with the red background, since it has an interesting innuendo.
ReplyDeleteGreat start. Now make sure that the feel of the card feels like it's personalized. Right now, it feels to "MINI" looking (black background with red trim). Try playing with your own hand writing on the front side. And for the back, this is your chance to connect the integrated materials with an element (color, design, tone, icon) to connect all the media from your leave behind cards, other guerilla and microsite.
ReplyDeleteThe only thing I'm a little confused about is, is the CUBE leaving the notes? Or is it random people describing the CUBE? Because if the notes are talking about the description of the CUBE, I don't think a CUBE will talk about himself/herself.
If you are leaving the "Pearl White" and "Scarlet Red", make sure you somehow show or describe them in the microsite. Maybe you can have like a photo booth picture of each color cars with their name on the landing page so the end user will know who they are immediately.
For the matchbooks, go for it. There are other things you can use besides matchbooks, you just have to be clever and where you will see them.
Would it be confusing if it were notes of random people describing the cars ? And incorporating the names. I'm not sure if people would be confused because then it's not technically a note to that driver
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