Our target is already watching similar shows, in which they already know the charters and the back stories of the show. But with our advertising we will strike an interest, which will have them watch an episode ( at first) but after watching the show, their be hooked. So we do have a challenge...so I want the campaign to be gurilla, ambient in your face advertising. Work with the theme of the show, he's a forensics officer. We can have a lot of fun with this.