ALL IN ALL

You've done a great job so far. Just wanted to address a few items:

1) It seems like a lot of you have gone towards the mood lighting aspect - but this is just a single feature in a car that's loaded with personality. Don't get stuck on an upgrade when you've got to sell the product first. If you want to focus on features, your overarching concept has got to be based on a theme that supports delving into the details. Perhaps this works in a customization/personalization concept. Another thing to be careful of is that every car company has color options - so when you're changing the color of the car or the lights, this gets close to the realm of familiar marketing. Take it further. Surprise us.

2) Planners - please continue to share more cube research with the class, not just your group. Comment on the ideas in terms of strategy and delivering on the brief. We'd like you to play an integral role in shaping these campaigns. So let's see more key insights. You don't even have to share articles - share mood boards, target insights, talk to people in the target demographic, brainstorm mobile trends or placement ideas. If you do post articles, please share the article title, a paragraph or two you find particularly interesting - or insights you gained from the article, and the link to read the full text.

3) Creatives - if you need research on cube-related subjects, post your questions to the blog for the planners to investigate.

4) Keep the ideas coming. There's been a lot of great thinking but no one's hit the nail on the head yet. Check the comments we've left in your group's post. Remember - next week we'll be moving forward with selected ideas. If you don't have an idea that makes it through the critique, it will be easy to get behind. This is a fast moving class with a lot of clients to juggle, so please keep concepting and sharing your thoughts.

Best of luck.