okay, here is a comp of the microsite. The idea we have for Busch Gardens is the sort of twisted family where the parents and kids are both distracted and come together at the theme park. These are also based on the images that Tim had previously posted. Thanks again, Tim, for your quick and hard work. The first splash page of the website is a classic family photo, happy faces, smiling, etc. in a nice vintage old school frame. ABove it says "The Classic Family Vacation." Enter into the /index page and the image is the family distracted, on cell phones, grumpy, etc. The headline is "The MODERN (this is in a stamp shape) Family Vacation".
On the left of the image are two icons, a beer icon and a roller coaster icon. Click and drag the beer to the children and a noise is made, as in, they are not old enough and are not allowed to drink. Drag it to the parents, and the image of the children fade, as the parents enjoying a beer fade in. This is the emphasize that there is beer at the amusement for parents to get away from their kids, while still enjoying a great day at the park.
Click and drag the roller coaster icon to the kids and there is an image of them with shocked faces, messy hair, having a great time. Same if you drag it to the parents, to emphasize that while the kids are't the only ones going on the ride. (Emphasizing family unity)
Above the images are links that lead to information, such as park info/history, attractions, tickets etc.
Nice start. I was wondering what tim posted. If this will be Art directed in some way, start with a page and have options to show. It sounds interesting but will need to see the other 2 ideas. Create something unexpected and new, you guys can pull it off.
ReplyDeleteI forgot to ask what is the big payoff of your idea?
ReplyDelete