This idea is about San Jose Sharks vs Vampires. Lately a lot of books, TV shows and movies appeared about vampires. But San Jose Sharks fans are more interested in seeing true fights and real blood. So first idea - buss stop print, where u can see vampire tooth knocked out by a hockey stick. Next one would be a hockey puck hand out on the streets as a vampire weapon. And the billboard would show a fight of a Sharks Hockey player and a vampire. The tag-line: "True Blood Cravers"
A little dark, don't you think?
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