Josie sharks

So, it has been bugging me all week because I finally realized I just don't like my idea, and when I went to execute them, it didn't turn out at all how I had hoped. I was stuck, so basically, I am starting over. A little late, I know, but here are my new ideas.



This first outdoor idea is to have Caltrain tickets (and/or BART) with the pucks on them, and as they insert into the ticket slot, the gate itself has a goalie net graphic on top. As the rider walks through, they read it as "GOAL!" and the ticket pops up. Followed by, "October 1st. Get Back into the Action," and lastly at the top, "SAN JOSE SHARKS."

My guerrilla idea is having a flash mob type of deal in the Caltrain and/or San Jose airport, where all of a sudden whatever commotion is going on, stops, as the San Jose goal horn plays. Followed by the traditional "HEY!" singing. Imagine people who don't seem like hockey fans, serious business men/women dressed in suits and ties, suddenly pull out hockey masks and start dancing around, yelling and singing "HEY!" along with the music. After the song is over, they throw their masks or take their masks off and resume to their previous activities, as if nothing happened. These masks also will have the SJ Sharks logo on it. Here is what I'm talking about:

http://www.youtube.com/watch?v=8zbDyi53a8M


Lastly, my second outdoor idea is to paint lines of the goalie box of the hockey rink onto the ground of the bus shelter. As the pay off, the bus will arrive and will have a silhouetted image of a hockey goalie on the doors. Above it, it will say "Get Back in to the Action. October 1st" And on the side, it will say "San Jose Sharks"