letter in the magazine. also going to do that newspaper article as a web banner. Instead of yahoo, it's going to be a link on npr.org and then made into a :30 commercial.
Scratch the commercial idea. I'd rather bring the customer directly to the zico homepage.
I'm liking the bathroom idea you have, nice. The letterhead needs to be clean, so get rid of the special effects. The visual on the banner is sort of confusing with the rest of your ideas. It's not integrating, unless you bring that same visual to the other two.
Better yet bring the same treatment on your visual from the banner to the other two. You need some kind of product shot for people to know what Zico is.
Not a bad start on art direction. But keep in mind, what elements can you integrate across all your ideas? That will make it work.
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Scratch the commercial idea. I'd rather bring the customer directly to the zico homepage.
ReplyDeleteI'm liking the bathroom idea you have, nice. The letterhead needs to be clean, so get rid of the special effects. The visual on the banner is sort of confusing with the rest of your ideas. It's not integrating, unless you bring that same visual to the other two.
Better yet bring the same treatment on your visual from the banner to the other two. You need some kind of product shot for people to know what Zico is.
Not a bad start on art direction. But keep in mind, what elements can you integrate across all your ideas? That will make it work.