Taiyo, I just have to play with it to show you how the art direction will be more balanced.This should be the order of hierarchy:
1. Headline
2. Bottle
3. Tagline
4. Japanese characters
Just make sure that your tagline treatment stays on 2 lines to be a campaign. Your middle version had it on one line. Also, look how the drop shadow is on the bottle. Give it that soft shadow and not a hard one. This way, it feel light and airy.
Apply all these changes to the rest of your campaign and you're done. If you have more variations, beyond your 3, it will be much stronger. Nice job overall!
I hope this helps.
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