Was not in class the other night due to illness but here is what i have been working with:
Accu-chek Ideas
1. Just a quick check can help you live a normal life.
The idea here is to show how easy and how quickly Accu-chek works when you need to see if your blood sugar is low. Some executions are: To have a copy driven ad to explain the benefits of taking care of your diabetes and the last sentence would read, “So, now that you’ve taken the time to read this, the time it took is just about the right amount of time you need to take care of you.” Other ways to show this would be on places where people stay for a long period of time to read the copy. Like bus shelters and Bart.
2. What could happen you don’t take care of your self.
My thoughts on this idea would be to show what diabetes does to a person if they do not take of themselves. How it slows you done and how you feel dizzy and uneasy.
Not too sure how this would be shown.
3. Your life doesn’t stop why should you?
This idea I want to use people’s everyday examples that their life doesn’t have to stop because they have diabetes. I want to create a little diabetes character living happy with people because they are taking care of themselves. Although, diabetes doesn’t go away and you have to live with it you might as well make the best of it.
4. Living with diabetes?
This idea I would show people who don’t seem like they would be living with diabetes actually do. They still have the same routine in life and having diabetes is just another thing they have in their life. With Accu-chek it makes it seem like you don’t even have it.
Saturday, November 7, 2009
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Please list all your campaigns that you will have for finals. We are checking each students work and seeing if they need extra campaigns or not.
ReplyDeleteRight now, your Accu-Chek aren't strong. So I want to see what you will turn in for finals before I tell you to move on with this project or not.