3rd Campaign Idea:
"The Disclaimer" campaign will be interrelated with airlines. There will be disclaimers that align common safety precautions with that of Busch Gardens.
The first piece will be a guerilla where an airplane boarding line will be converted to a jungle theme park ride line. There will be a sign posted "You must be this tall to ride."
This idea can be translated into banner, print or ambient medias. The print ads can be located all throughout the airport. There could be signs at the security station talking about securing all items before entering the ride. Another execution could be at the lost and found somewhat reprimanding the guests for ignoring all the previous disclaimers. Banner ads can be placed on airline websites when purchasing tickets. As an ambient, a disclaimer can be placed at the window of a plane that reads "Please keep your hands and feet inside the ride at all times."
This could be a strong headline driven campaign so Tim you should get back to us on some great lines for these executions.
Where's your 1st idea?
ReplyDeleteBoth 2nd and 3rd ideas are strong. I would define it more and play with it more. On #2, how are the disclaimer related back to Busch Gardens?
On #3, don't use the bathroom anymore. Think of other ways to execute this. What do you see in public that will look like it's part of a ride? Elevator. There are tons of other and better places to execute this. NO MORE BATHROOM placement.
We already are executing the first idea with the modern family.
ReplyDeleteI guess I'd have to see the brief but Disclaimers, Airlines, and roller coasters in the same idea are a bit uncomfortable.
ReplyDeleteThe best part about these ideas is the headlines.