Hi here are some comps for Busch gardens from our team:
A. Tagline: Where grown ups come to play.
B. We didn't come up with a tag yet, but the first idea is showing Harley Davidson type motorcycle men with tattoos and the motorcycle is crossed off and under it shows a brand new tattoo of the Busch garden logo. The second B, is off a bumper sticker or it could be a Busch garden plate cover and it'll say " I took my kids to busch garden."
C. Is of our original tattoo idea, where a man or guy tattoos his moms reaction at the roller coaster. We'll also have a micro site/ youtube channel where the guy documents his story of getting this memorable tattoo.
D. Tagline: Beat that. This one is about mocking usual touristy T-shirts. Where Busch garden always ends up being the hero/ And we'd give these T-shirts away.
E. Tagline: Unforgettable. or Unforgettable memories. Shows a father throwing up while a kid is laughing. on this one we thought to include a video of parents vomiting and kids laughing on the music of Nat King Cole's "Unforgettable"
As I said in the email, I like Unforgettable" but vomiting isn't appealing. There are better ways of showing parents, adults, big siblings having fun/making a fool of themselves/being a scared little kid and others taking amusement in that.
ReplyDeleteNo vomiting!! I think we both said that already. I think I have already seen these, you havent come up with anything new yet? I agree with Jackie there are better ways of showing how families have fun, like parents amd kids racing and pushing to get in front of esachother in lines....dad and son having a soda (kid)/beer(dad) chugging contest while the mom and sister just stare...mom and daughter betting spooked on the same ride...their faces as they go down the long dropits shouldnt all be negative. Remember what we said in the brief....some things in life are worth the price, and getting thrown up on would NOT make it worth it
ReplyDeleteYeah, so strike the vomit. I just wanted to post everything to get feedback from ryan and megan as well.
ReplyDeleteNothing is standing out. Although there is something interesting about visual #4 with the big bike/mini bike.
ReplyDeleteI wouldn't focus on the beer aspect at theme parks even though that might be an advantage.
Continue brainstorming.