The last idea is a micro site of a fake news called The Daily News where it talks about news happening 50 years from now. You can see hints of the watch in all of the news to relate back to the main idea.
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The second main idea is that brief quotes that Nooka’s watches are for men on men and women on women. So we are playing with the fact that certain things will not look good on women and certain things should not exist in the men’s department. The first one is a print ad shows a woman with a rugged manly beard. This two works together where we put a urinal on the women’s bathroom and a tampons machine on the guy’s bathroom. Our copy can say that “something just doesn’t work for both genders. Nooka’ watches makes separately for two. The last idea is where we placed a men’s electronic shaver along with the women’s shaver.
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We have an idea that Nooka shows how time move visually instead of you having to read it. So for the first idea, a sticker of the watch will be placed on the windows of the train. The bars on the watch itself will be cut out so that people could see the changing time from daylight to night. The next one is a billboard with the Nooka watch on it. Like the Bart train; you see time changes from evening to morning through the cut out of the bars. The last one is a giant sticker that will be placed on the office buildings with square windows.
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Here is how a Nooka time piece look like
No to Mr. President idea.
ReplyDeleteI'd focus on your other 2 ideas. There is an interesting idea on #2 but don't just focus on toiletries. Keep playing on the idea.
#3 is a very straight forward idea. Can you somehow twist it a bit more. I like the building idea because you can control it. But not the one on the train where nature takes center stage. In other words, you can't control it. Again, play with this idea a little bit more.
Remember, Nooka has various watch designs, don't just focus on one.
FIRST IDEA
ReplyDeleteThe idea that the watch comes from the future is strong. I would find a new way to say it though. In a way what you propose will not be valid. Who is to say that _____ will be president? You also might offend some groups of people. This concept would work oNly if it applied to a certain race or more specified target market.
If you're going to try and show the future to a more broad audience, do so in a less serious, more friendly, disney-pixar-like way.
SECOND IDEA
This idea is much easier to grasp. I think you can have fun with comparing men and women, be careful that somehow it ties into the watch. Don't forget that a watch is an accessory.
THIRD IDEA
Visualize time with Nooka is o.k. What is it that separates Nooka from other watches?
I like the future one which i feel you can go deeper, the 2nd idea i can see being a bit hard to explain. because we know that they want it to be boy for boy and girl for girl but the audience dosent. and by explaining it in a way things are happening in vice versa might throw people off with why they should buy a watch.
ReplyDelete