Friday, November 20, 2009

accu chek josie








just playing with colors. Going to work on type and add cta (accu-chek.com) as well.

2 comments:

  1. Place your product shot and logo/CTA at the bottom inside that wave. Reverse out the color so the font is white. That way it stands out from your headline. There will be more of a hierarchy layout that way. Not liking your type treatment on your headline and subhead.

    Did you try making the line "Don't worry about these numbers." in all caps?

    Make sure when you art direct the copy that there is some forefront you want the readers to read first. What is the most important copy? And work backwards to layout the rest of your elements.

    Out of all of them the last one is the best. But why don't you just grab the colors from their site? You're not copying the look. You are using their brand guidelines (color palette) so grab the color from one of the one they are using.

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