Friday, November 20, 2009

Homework

** BRING IN DIGITAL FILES FOR 3 APPROVED & FINALIZED CAMPAIGN.**
** ACCOUNT PLANNERS, TURN YOUR BRIEFS INTO A PDF/JPG.**

CREATIVES
1. Continue bringing in your work-in-progress campaigns for help/approval
2. Ila viral videos, bring in story boards (talenthouse.com)
3. Goggle design concepts (talenthouse.com)
**The Ila and Goggle creatives can be turned in for the finals. It won't count as 1 of your 3 campaigns, but there is no harm if you turn it in, it might give you extra credit and good addition to your book. These are one offs and you can turn them in as a one off. You can definitely branch these 2 assignments into integrated campaigns as well. For example, when you design the goggles, you can branch this out by integrating the look and feel to any media placement (t-shirt, posters, olympic venues, souvenirs). Remember, this will be featured during the winter olympics, this will be more of an integrated branded campaign. Art Directors: this is an easy campaign to design, and a good addition to your book, it's a big brand (Adidas).
4. Bring in a report about the top agencies on the state you were assigned (what kind of advertising they do, who are the clients, etc).

ACCOUNT PLANNERS
1. Create a brief for Royal Caribbean's Oasis of the Seas.
2. Bring in a report about the top agencies on the state you were assigned (what kind of advertising they do, who are the clients, etc).

**STAY TUNED & CHECK THE BLOG TO WHERE AND WHEN WE CAN MAKE UP THE CLASS AFTER THANKSGIVING**

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