SF Agency _Pereira & O'Dell_ Michele

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Pereira & O'Dell

217 2nd Street
San Francisco CA, 94105
415.284.9916

The people behind O'Dell have a range in background experience in the industry, but have the connecting element of experience to make them a good team. Since the agency launched in 2008, they have been recognized in a number of categories including "Best use of social media" (by Flashpoint PR) as well as claiming two Gold Pencils from the 34th Annual One Show. The agency was co founded by Anderw O'Dell & PJ Pereria. Founder Andrew O'Dell prior to this was a president of AKQA.

Clients include LEGO, University of Pheonix, Corona, Yes to Carrots, Yahoo! popchips, Muscle Milk, Robert Oatley Vineyards, Intuit, Carrots, UBISOFT

The list stands out to be because it is small enough to grasp the type of work they do. Among this list there are:

-New products such as, "Yes to Carrots," granting the team has a lot of freedom to play with design in branding & a blank canvas to choose the product claims.

-Fun clients like LEGO, provides opportunity to bring out an almost natural, true to the heat dedication. The products with a "childlike" mentality is an avenue to fully use creativity and ask the consumers to do the same (where they have done exactly that) connect with the "kid mentality" we all love to bring out.

-Established products like Corona. That simply speak for themselves as great bran ding tactics. Clients like this integrate strategy and tactic to produce sales.

The agency did a case study showing their ability to communicate with a target market & create a personality for Corona. The summer long reach utilized the popularity factor for a great time to drink Corona. In fact, they came up with even more reasons to drink a Corona; they made a tear off flip calender with a different game, fact list or message for an entire summer in NYC. All of these key things were collected to make up themes, labels, and reasons to party for the day. Each tear off had a personality in design and included a subtext with factoids & humor pointing out clues & tips on finding and enjoying a cold Corona. At the point of purchase, they used inbar promotions such as Beer garden Bingo or made up combinations like Corona w/ lime ice cream day. They called it this period Summerbration (summer + celebration).

Working backwards for this concept, I imagine a brainstorm bringing out the most commonly associated thoughts about summer. Choosing a place that Valued summer might be a good place to link linguistics and emotion. For example, take the word "Flip FLops." And take two regions, or more specifically, 2 states: California and New York......... The way a Californian feels about flip flops is not on the same page as a New Yorker does! "Flip Flops" to a New Yorker are a sign of ease. They represent less work (no scraping the windsheild off of ice) and comfort, (residents can walk out the door with a light jacket as opposed to the down ajcket, warm cap, gloves, and scarf they wore during the months of winter).

The agency fills some big shoes, being a full service ad agency with what seems to be a small team.