Thursday, December 10, 2009

study of ad agencies in arizona , michele manila

Advertising Agencies located in Arizona
1 AVENUE 25
2 EBL
3 CARLSON MARKETING
4 MINDSPACE
5 TOMA



AVENUE 25
WEB DESIGN, GRAPHIC DESIGN, SALES

LOCATION
9201 n 25th avenue
pheonix, az 85021

CLIENTS
Copper Hospitality.com
DrGsFreshPetFood.com
ExploreNavajo.com
GrandCanyonPlanning.com
GYPOA.com
AZShootersWorld.com
YCMotel.com
AbleTree Care

PEOPLE
photo, what they do for the company & quick bio (Example, Rusty: CEO, dad who coaches basketball, Rob: senior art director, 20 years in the Army National Guard-as a cook!)

OTHER NOTES
Stylized, but KInky website... They also have provide direct mail services, logos, and promotion items.


EB Lane





EBL

LOCATION
E.B. Lane
733 West McDowell Road
Phoenix, Arizona 85007
602-258-5263


CLIENTS
GREATER PHOENIX CONVENTION AND VISITORS BUREAU
THE ARIZONA BILTMORE RESORT & SPA
SUNCOR HOMES AT STONERIDGE
SUNCOR HOMES AT PRESCOTT LAKES
MUSCULAR DYSTROPHY ASSOCIATION
ARIZONA CARDINALS
GOLD'S GYM
HONDAJET
ARIZONA SUPER BOWL HOST COMMITTEE
ROCKRESORTS

ExploreNavajo.com
GrandCanyonPlanning.com
GYPOA.com
AZShootersWorld.com
YCMotel.com
AbleTree Care

PEOPLE
Features 10 profiles. The CEO has been with the company since 1985. photo, what they do for the company & quick bio (Example, Rusty: CEO, dad who coaches basketball, Rob: senior art director, 20 years in the Army National Guard-as a cook!)


OTHER NOTES
Philosophy : A good idea is like water. That may sound a little zen, but think about it for a moment. Water is one of those amazing things that you can consume in many different ways. You can crack open a bottle post-workout. You can soak it up within a hot, cloudy sauna. Heck, you can even drop it into a tasty mojito to keep things cold.

A good idea is the same way. And thanks to integrated disciplines like the ones you’ll find below, we can make sure your target audiences can always get a taste.


CARLSON MARKETING

LOCATION
North America, Latin America, Emea, APAC
Atlanta, Detroit, Minneapolis, Chicago, Detroit, Montreal, Parsippany, NYC, SF, Toronto, DC

CLIENTS/SERVICES
radison- ted funny guys london happening
sony
delta sky miles nwa look into book
espn boost mobile
executive club
grass cam
country in suites morning paper at the raddison
eco awards good design+
at&t
amtrack
winhim hotels guest rewards

  • Rewards team provides clients with
  • lifestyle items
  • leading brand merchandise
  • gift cards/certificates
  • experimental awards
  • recognition awards
  • promotional products

Whether you wanta to acknoledge outstanding behavior or improve tomorrow's performance, a carefully designed reccognition or incentive program is what creates that emotional connection between your brand and the diverse target audiences who help make it succeed.

Every detail behind an incentive or event program is meticulously planned and managed by consummate professionals. From the first announcement to the final reward to high-touch, personal service at every stage, the experience we provide is simply superb.
Complete attention to detail with nothing left to chance including:
  • business meetings
  • sales/user conferences
  • event marketing
  • incentives
  • training & performance improvement
  • rewards & recognition
  • virtual meetings
  • social resonsibility and sustainability
Creative, interactive media and mobile together :
brand identity
  • graphic design
  • advertising
  • direct marketing
  • event design
  • sales collateral
  • video and motion animation
  • interactive strategy
  • website development
  • rich media production
  • email marketing
  • text messagine
  • mobile internet and application decelopment
  • campaign automation & management
  • social media and monitorinf
  • media planning and buying
  • promotions and sweepstakes
PEOPLE
Top Locations
Common Job Titles
Account Manager5%
Account Director4%
Director4%
Meeting and Event Planner3%
Account Executive3%
Top Schools
Univ. of Minnesota-Twin Cities7%
St. Cloud St. Univ.4%
Median Age35 years
Gender
Male47%
Female53%
Estimated based on LinkedIn Data

OTHER NOTES

Creative is not a department but a mindset. We focus on creativity that works. We believe interactive today is about any channel (or online) that leverages technology to build relationships. OUr full-service media team goes further than simplu buying an ad by integrating behavior, transaction and demographic data to build complex ROI and conversion models. And our dedicated mobile unit strives to mobilize companies not just campaignsS
great ideas must compel a two-way dialogue. thats why we have top creative, smart interactive, responsive media and learning mobile operations all under one area called Door C
Carlson Marketing Sold - November 03, 2009
Canadian loyalty management firm Groupe Aeroplan will buy the Minneapolis-based incentive firm for $175 million
Carlson Marketing president & CEO Jeff Balagna
By Leo Jakobson

Carlson Marketing, an incentive industry pioneer and one of the largest firms in the business, announced this morning that it was being purchased by Montreal-based loyalty management firm Groupe Aeroplan for $175 million.

Carson Marketing is currently owned by Minneapolis-based Carlson Companies, owners of Carlson Wagonlit Travel, casual dining chains TGI Friday's and Pick Up Stix, and Carlson Hotels Worldwide, which includes Regent Hotels & Resorts, Radisson Hotels & Resorts, Park Plaza Hotels & Resorts, Country Inns & Suites By Carlson, and Park Inn. The sale is planned to close in early December.






MINDSPACE

LOCATION
2402 South Rual Road, Suite 201
Temple, AZ 8528

CLIENTS/SERVICES
corporate identity: logo for garagefly.com, design: OmniLink Services, advertising: Butterfly dreams, interactive: Avent, pr: Check MD (healthcare

PEOPLE : 4 photos and bios. Very proud descriptions. (Principal + CEO)With almost two decades of creative and design experience, there aren’t too many things that Brent hasn’t worked on in his career. His experience includes in-house marketing and advertising, as well as multiple leadership roles at both large and mid-sized agencies. Foundational to Brent’s development as a creative director was the time he spent at Dallas-based RBMM/The Richards Group working on clients such as Sprint, Samsung, El Paso Chile Co., Texas Instruments, Wyndham Hotels & Resorts, Associates First Capital Corporation, Stanford International Bank (West Indies) and First USA. Immediately prior to opening Mindspace, Brent was the Creative Director at Scottsdale-based SquareRadius (formerly Cobalt Creative). The founding principal of Mindspace, Brent’s design and identity work have been recognized regionally, nationally and internationally
Strategic Director)
Darren specializes in strategic turnarounds, brand launches and revenue growth. With over a dozen years of client-side experience, he has been responsible for the product marketing for more than 30 brands. Darren worked for seven years as a senior marketer at Microsoft, where he led the marketing efforts for a $200 million Xbox games product line and a $300 million segment of the U.S. Windows XP business. While at Microsoft, in addition to his leadership role on the 2001 Xbox launch team, Darren championed strategic turnaround efforts in software campaigns covering a number of industries ranging from education to sports and online security to entertainment. After leaving Microsoft, Darren launched two startup brands as the VP of marketing in the Web 2.0 and social media space. His focus was on using partners and new media to extract top tier campaigns from pre-revenue budgets. Previously, he worked at Access Software, the creators of the best-selling Links™ golf franchise, as the director of marketing prior to the company's acquisition by Microsoft in 1999. Darren earned his MBA from BYU's Marriott School of Management.
(apr, abc, group director- PR)
Cathy’s strength in corporate communications was developed through leadership positions with companies in the hotel, casino and technology spaces. Her extensive hospitality experiences includes working in senior level corporate marketing communications positions for Hilton and Doubletree Hotels, and as Director of Communications for Promus Hotel Corporation (Embassy Suites, Hampton Inn, Homewood Suites). During this time, she served as the corporate spokesperson for 1,200 hotels. She has complemented this experience with high-tech entities such as StarCite, WAVO, Motorola, and most recently VIACK Corporation as the Vice President of Marketing and Corporate Communications. Cathy has proven herself to be a highly effective leader with a variety of media, industry, and government contacts at the local and national level. She is also active in the community, serving on the Board for the Phoenix Public Relations Society, and on the Board & Marketing committees for the Junior League of Phoenix, where she brought in nearly $400,000 in publicity. Cathy holds a MBA and has achieved her APR and ABC accreditations, held by less than 10% of communications professionals today.
(Directory of new media + operations)
Richard started his career in the tourism and hospitality industry working for corporations like Hilton International, Marriott and Sodexho. His career path later turned to technology and Internet focused businesses, where he was on the startup teams of several profitable .com businesses and managed one of the top 30 websites in the world. His experience ranges from the creation and management of single landing pages to dynamic networks of database driven sites. Using his combination of business and interactive experience, he knows the right questions to ask before the Web design phase begins. Richard has managed the creation or modification of hundreds of sites, including the award-winning sites designed and built by Mindspace. Search Engine Optimization, optimizing new or existing sites for search engines, and the creation of Pay-Per-Click or Placement campaigns are among his many talents. He has created extensive customized tracking systems to measure the performance of websites. In his dual role at Mindspace as Operations and New Media Manager, Richard is responsible for all interactive media, video and internal operations. In 2006, he led a project to embed streaming video inside PDF documents which has grown to become one of Mindspace’s most sought-after products.

OTHER NOTES
OPEN: to a new way of thinking. ClientFirst is our culture, and being completley collaborative, refreshingly nimble, and ultimately accountable is our style. Not what you might expect from an ad agency. Well, we consider ourselves the anti-agency agency. Our clients consider us partners in their huge success.

No personality- strictcorporate.

TOMA

LOCATION
7762 e gray ed #400
Scottsdale AZ 85260

TOP OF AWARENESS MARKETING

CLIENTS/ PORTFOLIO
tv: Honeysuckle, Hip, Big Brothers & Big Sisters, Ace Hardware, Broyhil Furniture, Arizona Credit Union, Ashley Furniture, Boys & Girls Club,
radio: Thomasville Furniture, Ashley Furniture, K Power, Mutual Banking & Loans, CXT Mortgage, Baja Fresh

PEOPLE
Collection of people from all backgrounds. My favorite layout of all. The structure of people ranges from 20+ years in the business to people right out of college. They also clearly list that they are always looking for talent and creativity, a nice approachable gesture, good practice.

OTHER NOTES
Nice engergizing web site. Stylized clean and ranchero jazz music giving you a peak inside their workplace. Focus on AUTO and visual to deliver message. Lots of videos & self promo pieces. They do print and outdoor as well, but their radio pieces are the strong.

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