HOMEWORK

CREATIVES / ACCOUNT PLANNERS

1. Bring in a report about one agency based in (what kind of advertising they do, who are the clients, etc). The agency can't be Goodby (GSP) or Jumbo Shrimp. Please check the blog if an agency is taken, we are assigning one agency per creative/account planner. Looks like Swirl, Venables, Mint, Mortar are taken. Please post your agency so your peers can see who's covering what agency.

2. From one of your assigned STATE agency, pick and branch off the creative. If it's a print ad driven campaign, choose another media to branch off. It can't be one media the agency is using. This doesn't mean using the same copy and visual. You have to create something new that will fit an existing campaign. For account planners, pick one campaign and work backwards by writing a brief about that campaign.

CREATIVES, BRING IN DIGITAL FILES FOR 3 APPROVED & FINALIZED CAMPAIGN. IF YOU HAVE MORE CAMPAIGNS COMPLETELY DONE, BRING THEM IN AS WELL.

ACCOUNT PLANNERS, BRING YOUR CREATIVE BRIEFS IN JPG/PDF FORMATS.

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For those names listed below:

Scott

Erica

Jackie

Lori

Dan

Laura

Vickie

It doesn't mean that since the semester is coming to an end, that you can slack off and not turn in work. It doesn't mean either that even if you have 3 approved campaigns, that you can choose not to do work. Please keep in mind in a real agency, stunts like these is unacceptable and will likely get you fired. We are just reminding you guys that if there is something due and you know that you will be out or not make it, to take some time to at least post your work in the blog or email us.