DEXTER JOSIE

Here's just a couple logo lock ups.

DEXTER JOSIE JACKIE LIZ BILLY

Sorry for poor quality. Playin with the logos and CTA. Liz and I worked with Mark Edwards today on copy, he suggested we use a 1. 2. structure for the headlines. My X. My X. Not sure how I feel about that, but I went along with it. Also changed it to My Kill, because he doesn't call them his victims. They are not "weak," but rather are deserving of their consequences. Here are a few copy attempts per Jackie and I, while we wait on copy from Liz:

TAGS
Killer's Signature
Signature Kill
Killer's Trademark
The Signature
Trademark Killing
(The) Serial Killing
My Signature
The Killer's Trade
The Killer's Mark
Leaving a Mark
Choose your Mark
Sincerely, Dexer (per Liz)

BLOOD SLIDE IMAGE
Not all trophies are created equal(ly)
My kill. My work.
My kill. My code.

SARAN WRAP
(inspired by Liz's line: There's no saving the spoiled.)
Saving the spoiled? I don't think so.
Don't believe in saving the spoiled.
I don't save the spoiled.

I don't think those are working because "spoiled" is too far stretched. But just a thought. Feedback would be terrific, as an art director I am always stumbling along with my copy :(

AIRPORT BUSCH GARDENS ATTN JOSIE TIM

We are currently limited to stock photos for the guerilla concept since we need tickets tickets to access the area. This is still very rough. Fortunately, a photographer friend is going to be traveling on Friday, so she is going to be able to get us the perfect shot for our campaign. The sign will have copy on both sides one for arriving and one for departing.

Tim, if you can shoot some copy this way, I'll be able to design it easier.

I've thought up some ways to integrate the guerilla into the theme park more. It becomes more interactive.

At Tampa Bay and Williamsburg airports, the departure screens can be altered to be roller coaster snapshots. Maybe the boarding tickets of arriving flights can direct the travelers to the screens. The screens would display snapshots of the cabin of travelers super imposed into the ride setting.

We can maybe mention the snapshot at the end of the commercial on the back of the seat.

Boarding tickets to and fro Tampa Bay and Williamsburg can be art directed to relate to Busch Gardens.

Since we don't have an online component which was a requirement, there could be a website link that would lead them to the picture they can download.

This actually might be a separate campaign and if we do a website, we might not one of the other medias.

TRUE BLOOD

The "You're not welcome!" campaign is about securing the safety of your home, since vampires need an invitation to enter your home.

The first is a "You're not welcome mat" that will be placed outside of malls and homes as outdoor ambient.

The second will be a transparent sticker that reads "Be careful who you invite in" that will be placed on top of door peepholes as a guerilla.

The third will be door hangers that read "Vampires, please do not disturb" on both sides. The other side will have an additional line that reads "Maids requested."

We also have some other ideas but may be a bit more of stretch.

We will change "Open" signs to read "Open to beating hearts"

Also, we want to work with "Welcome to (City)" signs.

BUSCH GARDENS Josie Patty Tim

Here are some photos. There are plenty more and different angles, let me know if you need better.. these are just the low-res jpegs to upload online. Also, I thought we could use that neat sign for some of Tim's lovely copy as well.

Josie SJ Sharks

So I re-took the pictures and worked on the design a little bit more. I took out the date and the "Get Back into Action." Let me know what you think. still trying to find a high-res picture of their shark entrance onto the ice..

Tim, Erica, Billy and Mei Kim's Nissan

Here is the T-Shirt, Sorry for the wait