Sunday, October 4, 2009

TRUE BLOOD

The "You're not welcome!" campaign is about securing the safety of your home, since vampires need an invitation to enter your home.




The first is a "You're not welcome mat" that will be placed outside of malls and homes as outdoor ambient.

The second will be a transparent sticker that reads "Be careful who you invite in" that will be placed on top of door peepholes as a guerilla.

The third will be door hangers that read "Vampires, please do not disturb" on both sides. The other side will have an additional line that reads "Maids requested."



We also have some other ideas but may be a bit more of stretch.

We will change "Open" signs to read "Open to beating hearts"

Also, we want to work with "Welcome to (City)" signs.



1 comment:

  1. Nice start on the 2nd idea. The peepholes are sort of working and sort of not. Only a selected group of people will see it. Is there any other place where you can put them?

    The copy on the door hangers are not as strong. Have your copywriter create better and stronger lines.

    The OPEN sign is cool, it just has to say the right thing. Beating hearts is a bit of a stretch.

    Keep working on it. You'll get there. Just be clever on placement and copy. Good luck.

    ReplyDelete