We are currently limited to stock photos for the guerilla concept since we need tickets tickets to access the area. This is still very rough. Fortunately, a photographer friend is going to be traveling on Friday, so she is going to be able to get us the perfect shot for our campaign. The sign will have copy on both sides one for arriving and one for departing.
Tim, if you can shoot some copy this way, I'll be able to design it easier.
I've thought up some ways to integrate the guerilla into the theme park more. It becomes more interactive.
At Tampa Bay and Williamsburg airports, the departure screens can be altered to be roller coaster snapshots. Maybe the boarding tickets of arriving flights can direct the travelers to the screens. The screens would display snapshots of the cabin of travelers super imposed into the ride setting.
We can maybe mention the snapshot at the end of the commercial on the back of the seat.
Boarding tickets to and fro Tampa Bay and Williamsburg can be art directed to relate to Busch Gardens.
Since we don't have an online component which was a requirement, there could be a website link that would lead them to the picture they can download.
This actually might be a separate campaign and if we do a website, we might not one of the other medias.
This actually might be a separate campaign and if we do a website, we might not one of the other medias.
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ReplyDeleteThese will work well, I am still fine tuning copy, but should be done soon.
ReplyDeleteat the end of the commercial, place a mention, "smile your on camera"
ReplyDeleteTHese are great Patty, fabulous work and initiative. What can I do, should I work on the vector? Would that seem out of place since everything is photos?
ReplyDeleteNot a bad start. Can you explain the big idea again.
ReplyDeleteim going to be in the lab all day tomorrow josie. Im thinking that the carousel might not go as well. Since we need an online component, maybe you can start designing a site to collect the photo snapshots.
ReplyDeleteWe still need tags. I'm assuming the interactive feel of this campaign will be the payoff. The park is an adventure as the campaign is.
Patty. Since we do need an online element, I am not sure how this would go that well with the campaign. I mean, it makes perfect lineage sense in this situation, but would these people actually go online after their flight? What about the people who are looking for jsut information.. that wouldn't make sense to them. I am not sure how to construct it or what the idea is. I vaguely understand the whole "photo after ride" idea, but not sure if that is too much of a stretch from the other components of the campaign?
ReplyDeleteTags are coming. Should be posted by this afternoon.
ReplyDeleteThe picture idea is cute, but does it fit with the other elements?
ReplyDeleteWhat you brought to class was the direction you need to stick with - mainly the tone and statement you have in the voice over in the commercial. That idea is what needs to carry throughout the whole campaign, "remember when mom said it wouldn't hurt, but it did," kind of feel.
"I never saw my oldest brother cry, until we rode Shekra. What a wuss," ya know?
Ok, so tagline for the campaign: Take the fall. yes, I know, it is brilliant
ReplyDelete; ) Jackie, that is pretty good, but I would drop the name of the ride. It makes it sound like an ad, just: "I never saw my older brother cry until today. Let the noogies begin."