for the pie, you might want to make the lines be according to the way people slice their pies in diagonals. the other two executions translated to print arent as strong as they were. how about you use the same products and put them as guerilla on safeway.com or something?
also the ketchup packet needs red esp to distinguish from other packets. the food should still be tempting when the consumer gets their hands on it. the kethcup would probably be the best product to have as guerilla over the pie because it is is a more common and is free rather than buying having to buy a pie.
Integrated Communications explores the process of creating big ideas that translate across a variety of mediums. Through a series of assignments, students will learn to strategize and execute high-impact campaigns.
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for the pie, you might want to make the lines be according to the way people slice their pies in diagonals. the other two executions translated to print arent as strong as they were. how about you use the same products and put them as guerilla on safeway.com or something?
ReplyDeletealso the ketchup packet needs red esp to distinguish from other packets. the food should still be tempting when the consumer gets their hands on it. the kethcup would probably be the best product to have as guerilla over the pie because it is is a more common and is free rather than buying having to buy a pie.
ReplyDeleteAgree with Patty, make your pie lines according to how people slice it. Also for the ketchup, makes sense to place them as guerillas.
ReplyDeleteFor some reason, the blue shade gradient you are using isn't working still. Play with it some more on how you will treat the background.
One main thing is missing. The CTA. How will they find out more info about the product? And how will you art direct this?
One more round of comps please.