Here are some of our Dexter ads. Will also have the BART, bench and bus stop visuals. Is the logo/text placement ok now? The print with the multiple slides will be a clear magazine insert as shown in the other image.
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These are good, but lets really blow this campaign out, you should have a few more lines of copy to play with. Lets prove we have A work here.
ReplyDeleteI am not sure about the black font, it is a little hard to read. Were the art directors given guidance on that?
Also, on the glass stairs, put he blood stain on each visible step to show the magnitude. The copy can be placed either at he beginning, end, or separated amongst the slides.
ReplyDeleteI originally had the text in red which was harder to read, so we actually agreed on black in class. Also, we had blood on 2 steps first, but we also decided on just one step last week. We're working on the bench and bus shelter so they'll make the campaign stronger =]
ReplyDeleteI'm liking the magazine a lot. Good job. Make the print ad white instead of that light blue when you put it next to each other. The stairs are much better. The red on the stairs are a bit too saturated, tone it down. Can't wait for the bus shelters. Great work overall!
ReplyDeleteHey Taiyo, I sent you the pics in the email. I like the font, maybe i'd make it a little bigger on the magazine ad, I think it would match the other ads more. Besides these, we have couple more from the bart station and mall, plus the bench and the bus stop. I think it's like 7 ads all together. I think we're solid on Dexter. Now we can focus on other assignments. :) Good work guys. Other groups can suck it, cause we win! :)
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