Sunday, September 13, 2009

TRUE BLOOD syanne patty scottie

So we've got our five campaigns


1 NEW AND REVAMPED!! -- this idea is about newly released products that have been revamped with a darker twist. We will have a REVAMPED stamp on all of these products

Change Bandaid packaging--ambient

A Makeup kit to hide the bite marks and to add color to your pale skin--giveaway

Tooth brush made for sharpening teeth---this will be either online or print. not an actual item.

revamped condoms--BITE PROOF

food pyramid

2 TRUE FACT-- fact abouts vampires scattered around the city

something at the garlic store--ambient

a pile of dust with clothes. they went into sunlight---guerilla

daytime party since they cant leave their house, they bring people in---event

stake in bloody marys w quotes---giveaway

3 ACTIVISM CAMPAIGN-- grassroots for equality--- we can also make condescending ads that are on billboards. create an actual debate in the public eye--

chains and on bus loops--a quote for equality on the ceiling

fake newspaper articles

demonstration

4 STORIES-- we imagine vampires have long lives and must have great stories

coasters

facebook-- gather random people and switch up facebook to vampires and stuff and theyll start showing their stories. hyype

twitter postings


5 GET OFF V-- anti v campaign---

newspaper rehab articles

crackheads about the city--vamps

propaganda showing bad side effects

medical v?

2 comments:

  1. There is something very interesting about #1 REVAMPED. It's not there yet, but play with it more.

    Can you twist #2 and relate it with the show and not just vampire facts.

    Just be careful not to be compared with Twilight. True Blood is more darker than Twilight and it has New Orleans as a backdrop. There are plenty of things you can do with those.

    ReplyDelete
  2. Good job you guys!!! I agree that the first one needs a little work but I am very happy with how you stuck with the brief, and are making this about the characters and making it fun and funny just remember this is a somewhat dark show so don't get to comedic

    ReplyDelete