Sunday, September 13, 2009

TRUE BLOOD syanne patty scottie

We're going to throw some random ideas at you.


So we got a cool idea. It's a guerilla piece in restrooms where we would take a photo of the bathroom and it would look like a mirror. Guests approach the bathroom mirror and wouldnt see a reflection. On the corner we would state a vampire fact that they can't see their reflections.


We also got an idea at a grocery store there would be a poster of some sort at the garlic section stating another fact about vampires hating garlic.

The bus cuffs where you hold onto can be turned into bloody chains. We can mention true blood on the ceiling or something.

Stakes in bloody mary's?

At Union Square, there would be a pile of dust and clothes. FACT--vampires can't do sunlight.





BIG QUESTION Sooo these are all either guerilla or ambient we're assuming. How do we distinguish guerilla and ambient?
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3 comments:

  1. loriSeptember 13, 2009 at 6:27 PM

    I looove the pile of clothes! Damn, I wish I thought of that! lol.

    I think its extremely effective b/c its quick to understand, simple and leaves people a message that touches on the core of the series, vampires.

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  2. InstructorSeptember 14, 2009 at 9:42 PM

    Nice start. Have your copywriter write clever lines to match your ideas.

    The difference between an ambient and guerilla is that guerilla marketing are more UNexpected than ambient, where it's expected to be there.

    So your bathroom idea is an ambient, whereas your pile of dust is more of a guerilla.

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  3. EricaSeptember 15, 2009 at 11:32 AM

    LOVE IT!!!

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