http://www.youtube.com/watch?v=Do5eTAg9qMo
They are very successful in that they know that people are going to continue to smoke, however, they give you something to chew on. Their executions of guerrilla are amazing. They have had break out singing and dancing, thousands of fake babies crying and crawling (in the video link), and a voice box cowboy singing in public. I felt that this campaign was more effective than the one they are running now with executives for a tobacco company. They were so obscure that it really made you think. I was a full time smoker, but their commercials really bugged me and kept sticking in the back of my mind. I've cut down immensely, so obviously they succeeded with me, and I'm sure that some other smokers felt the same way. They were trying to get everyones attention in a non-typical way, which to me personally was very effective and successful.
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