



I emailed the Sharks campaign on Thursday night but here it is again.
Integrated Communications explores the process of creating big ideas that translate across a variety of mediums. Through a series of assignments, students will learn to strategize and execute high-impact campaigns.
This feel like 3 different ideas. It doesn't feel integrated at all. All you have in common on all 3 is the font. The game plan feels confusing. And the billboard is kind of cheesy.
ReplyDeleteI would explore on doing an all copy campaign. The look and feel of visual 1 with the waves is very integrate-able with the shark fin and the logo as is. You can loose the cup. Also loose the date.
You're a writer, use it in your advantage. I would continue exploring on just lines. You have the look already.
I (think) I like the font.... Although something unsettling is happening with the word season. Try kerning the letters or extending the top horizontal line in the letter "S"
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