For tags i was thinking:
-Let it out. (fans will definitely show their team spirit)
This campaign would actually show emotions of fans whether it be crying, screaming, or cheering.
-Fans Unite. (pretty close to the first idea, but this would be based upon bringing fans together)
-Light it up. (the sharks were recently really big into donating and being involved personally in environmentally friendly lightbulbs). For a billboard i was thinking the sharks logo but with a lightbulb in the sharks mouth instead of a hockey stick.
-We're Back. (not only are the sharks back, but the fans are too. It could be based on fans coming back to the season from their every day lives. I see a business man with his suit, tie, and briefcase, with something out of the ordinary possibly a blacked out tooth, or something more noticeable like facepaint. This could work for a few diverse careers or pastimes.)
Clearly I haven't defined integrated medias yet, but thats the next step for me if some of these sound interesting. Please let me know what you think.
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Work on the first and last one. Your last one is your strongest. This could be a very funny campaign. Just make sure your lines are delivered properly in the tone and humor/cleverness. Concentrate on this.
ReplyDeleteJust make sure your visual is the right looking fan. Look up forums for pictures what a typical fan looks like. The one you mentioned about the businessman has a nice juxtaposition. What you want to say to your audience is, "can you identify a shark(fan)?"
Good luck. Post more comps for feedback.