Another idea we had was to be the anti-Disney campaign. We would show the princess' with the WB characters looking upset with a line like "Prince charming can't save you here." Not too sure what else but we will post more ideas as they come to us.
Monday, September 28, 2009
More ideas for Six Flags from: Scottie, Mei Kim, and Laura
OK, so another idea we had was to do "An Amazing Race" type theme for our target market and for Six Flags. Just like the show the college students would get clues about places/rides to do at Six Flags. We were thinking this could be our print to get the students all hyped up. We would also create a microsite where you would see a map on Six Flags giving information about the rides and attractions. As for our third choice we thought we could send direct mailers as invitations to invite them or create "check in points" on campus.
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Don't go the Disney route. I would suggest stepping back on the target for Six Flags. We will talk to the planners to make the target more broader and not be specific to college students.
ReplyDeleteSorry for telling you guys now. Go ahead and do crazy stuff.
Scottie, Mei Kim & Laura. (michele)
ReplyDeleteSorry for all of the confusion guys. Thought the idea was great. Now we are all just as confused. The APS are currently working with the instructors to define what needs to be changed to satisfy the requirements of this assignment. We will keep you updated.