The first idea is a giant size phone that is place on bus stop ads. The phone show a list of contacts and the car is the the scroll bar. The second one is an ad truck where the side of the truck is showing a group of Cube stack on top of one another to form the music beat. Lastly is a computer mouse shape like the Cube.

Interesting concept. Please come up with more options in this vein. Right now, it feels like the car scroll bar is the strongest.
ReplyDeleteRemember placement issues of your ads. Your target are 18-24 years old. The scroll bar is your strongest and best placement, in a bus shelter.
ReplyDeleteTry playing around with the music beat idea. There's something about that like animating it in a large scale. Not so much on a side of the truck.
Hey Mei Kim and Billy,
ReplyDeleteHave you checked with Erica about the cardboard box idea? Start brainstorming with Tim on this cuz it has potential.