BUSCH GARDENS
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ABOUT
Old & New
Busch Gardens celebrates traditions of both old and new world, from the charm of European villages to the thrill of breathtaking roller coasters.
Rich in History
Experience a taste of places that gave birth to so much food, music, arts and crafts in the American culture. Enjoy a stroll down a village street, an authentic European meal, or take in a show full of sights and sounds of this vibrant culture.
Experiences You Won’t Forget
Coaster enthusiasts rejoice, as some of the most unforgettable rides are right here—like the 205-foot, 70 mph, 90-degree drop you’ll experience on the Griffon.
ATTRACTIONS
Rides:
Alpengeist
Apollo’s Chariot
Battering Ram
Corkscrew Hill
Curse of DarKastle
Da Vinci’s Cradle
Escape from Pompeii
Griffon
Le Scoot Log Flume
Loch Ness Monster
Roman Rapids
GENERAL PARK INFO
Open: Friday-Sunday 10AM-10PM
Closed: Monday-Thursday
2009 Regular Admission Rates
Regular Admission – $61.95
Child Admission (ages 3-10) – $51.95
Children 2 and under – Free
Parking – $12.00
2009 Christmas Town Admission Rates
Regular Admission (ages 3 and up) – $19.95
Children 2 and under – Free
Parking – $12.00
Art Directors: YOU HAVE TO PUSH THIS DESIGN 500%. I know this is a very rough wireframe, but remember your target. What are they looking for? What kind of designs do they like?
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On these sites, look how they stepped out of the boundaries. Look at the layout, the fonts, the navigation, even those little design elements and how they make the whole design cohesive and structured in a way where it's clean and user friendly.
Good luck!
I will get on the copy asap.
ReplyDeleteHey guys, remember there are two locations, Florida and Virginia. Check out the current website to see how they deal with that.
ReplyDeleteAbout:
ReplyDeleteBusch Gardens has been credited with having the feel of an old world European village. With the quant shops, beautiful backdrops of nature, and of coarse what old world village would be complete without the acoustics of horrifying, blood curdling screams of desperation as we put our patrons through a series of torturous rides and amusements. After all, a 205 foot 90 degree drop is a surefire way to check for witches in our ranks.
Like the idea, not liking the execution. This campaign will need to have the copy work hard to push the idea.
ReplyDeleteRight now, the copy doesn't synch up with your idea. Play around with it more. The items you have listed could be found on the current site. A microsite should have new, relevant content the viewer can't find anywhere else. The spin on Virginia is interesting, but it feels like a completely different idea.