"We take Amusement in..."
This campaign takes on the voice of Busch Gardens. They are describing what they regard "amusement" as. They take amusement in your pain and suffering that are common fears
and happenings after a trip to the park. It's slight twisted but still is a
very family friendly campaign.
The first piece will be an ambient piece. It will be placed on bathroom hand towel dispensers. There will be an attached image of petrified park goers on top of the level. The people will plunge down when you push the lever down for paper. On the body of the dispenser, it will read "We take 'amusement' in your soiled underpants."
The second piece will be a print ad at a carousel baggage claim at an airport. The copy will be fixed on the inner edges of the carousel. It will read "It's a thrill to see your mom wrenched in tears". On the actual conveyor belt of the carousel, there will be a eye's bird view of a woman with a side
swept motion gripping onto the handlebars of a ride.
The last piece will be a banner ad with jittery scared feet on the top of the skyscraper sized ad. The feet are shifting and look very anxious. Then you see a person drop on a ride. The last frame will read "We
recognize scared white phobias as a common theme."
I dig this idea.
ReplyDeleteBut... I would lose the long winded copy. Instead, why not do something simple like:
ReplyDelete" click click click click click clong." It is like the sounds of a roller coaster climbing and eventually stopping at the top, ready to drop. (I am redoing the visual, I will post above)
shoot, the program took out my spaces,it should have read like:
ReplyDeleteclick.click.click.....click.............click........................clong