Monday, December 14, 2009






Ok, so this is my nooka. For the print ad, i didn't know what color to choose. Should I use all of them for wild posting?
I'm not also sure about the font. First I used one that was more futuristic looking, but it look like crap. So I went for a simple sans serif font.

Oasis of the Seas (Billy)





Okay, so the 1st one is my updated web banner. I think it looks better this way, I played with the color so it goes with the rest of the campaign and has a more "Oasis of the Seas" feel. I also show how it'll look on the weather.com website.

2nd, 3rd, and 4th is the updated version of bus shelters and print. The guy who came in last week said he liked the concept but he felt like i should do 3 of these, not 2, and have the "The biggest floating city on earth" line down below and no headline, and I think i like it this way. So the 2nd one is the parade at the central park, as you can see (i know it is very small), there's no line anymore, but my point by taking off the line is to show that it is in the middle of the ocean and you can clearly see it. I changed the lightgloom into just a darker light, but you can still see it, and put the tone of the music (do i say it right? it's the thing that you usually find in a musical book)
The 3rd one is the Rave Party. I did the same and I make some addition close to the light to make it looks like a rave party is going on.
The 4th one is the carousel at the boardwalk, and have some movements of light around the small light to make it looks like a carousel is going on there. All these three (carousel, party, and parade), they really going to have it on the ship. Let me know what you think, thank you very much.

SF Agency Billy

Gumas Advertising.
99 Shotwell st
San Francisco, CA
94103 - 3625

What service they offer: Integrated Marketing, Avertising, Design, Public Relation, and Interactive.
Their main leader are John Gumas, Pat Demiris, Bob Badbury, Brendan Jones, Khai Nguyen, Xanthie Drankus, Dave Young.

Their clients are Skins, SF Chamber of Commerce, SF Junior Giants, Linear, US First, Blue Angel Vodka, Mattel, Critical Logic, myFICO, Burr Pilger Meyer, Avocent, Stockton Ports, Yonex, SanDisk, Top Grade Construction, Logical Homes, California Dental Arts, and Tomi Golf.

I will branch off one of their current campaign and bring it to class.

State agency Billy


The States is Texas and the Agency that I presented last week was Kolar Advertising. They've been around since 1989. They offer full-service capabilities, from strategic planning, research, identity/branding, advertising and media. To package design, point-of-sale, promotion, incentive and event marketing. To web development, interactive, guerilla, grassroots and every point of contact in between. Their motto is "Imagination, Integrity, Impact."

They clients are:

3m
Subway
US Army
Express Jet
Heritage Boots
Caritas
Cargill
Baylor University
Cimarron Hills
Extraco Banks
Aquatic
Austin

Last Week, i presented my favorite banner from them, it was from 3M micro projector. I made a billboard that goes together with that.

Anyway, before last week class i already chose my agency in SF and it was Gumas, i don't know why Kamil did that, but i chose that before. I am still doing that.

Sunday, December 13, 2009




This is an ad for Tim's Oasis of the Seas.
I'm not sure if it is too much of the see/say. I also don't know if I should add an image of the ship above the logo (I tried and it looked bad).
That would be a print ad.
Another headline: "Other ships orbit us." would be for a billboard. And the third headline: "We make the horizon self conscious." would be a sticker on a window of SF restaurant called: "Carnelian Room", where from the window one can see the ocean horizon. (picture attached)
So tell me if this is the right direction and what should I change.
Tim, give me any suggestions.

SF agency research


GUMAS.
It's an agency at 99 Shotwell Street in SF.
They do a lot of online and interactive advertising.
Their clients:
Skins, SF Chamber of Commerce, S.F. Giants, Linear, U.S. First, Blue angel Vodka, Mattel, Burr Pilger Mayer, Avocent, Stockton Ports, Yonex, SanDisk, Top Grade Construction, Logical Homes, California Dental Arts, Tomi Golf, Critical Logic, myFICO.
They say they won many awards, but they don't specify them on their website.
I'm going to branch off the attached ad.

My late homework



My state was MA.
I choose an agency in Boston called MMB. They specialize in Interactive advertising, but they also do other medias. Their biggest clients are: Subway, eMusic, ESPN, Harvard Business School, L.L. Bean, International Found for Animal Welfare.
They won many awards:
Advanced Media Arts/Entertainment: Emmy Award for Harvard Business School, 2007 Mercury Radio Awards: Grand Prize for Subway, London International Festival: Gold Award for Subway. And others. Most of the awards are for Subway Restaurants ads.

I took one of their subway ads (the school sign) and I branched off it.